Author Archive

SOCi Reaches $100 Million ARR Milestone Localogy

SOCi Reaches $100 Million ARR Milestone

SOCi, the CoMarketing Cloud for multi-location businesses, announced a notable milestone in its evolution as a business: $100 million in annual recurring revenue (ARR). This

Google Maps Animates Paris Localogy

Google Maps Animates Paris

Just in time for the 2024 Summer Olympics in Paris, Google has brought its signature geospatial animations to the city. We examine drivers & dynamics.

Do SMBs Really Want Human-Like Chat Agents? Localogy

Do SMBs Really Want Human-Like Chat Agents?

At SIGGRAPH 2024, Mark Zuckerberg and Jensen Huang imagined together a day when every small business would have a virtual assistant in the form of embodied avatars that support customers. We shoot holes in the idea. 

Chatmeter Embracing AI-based Risk Monitoring Localogy

Chatmeter Elevates Customer Surveys

Chatmeter announced today that it’s releasing version 2.0 of its Surveys product. One of the features nested within its Pulse AI: Signals platform, Surveys lets multilocation businesses gather customer insights.

Apple Doubles Down on Intelligence, Introduces Visual Search

Siri Gets a Stay of Execution

Apple Intelligence will uplevel Siri, answering our question of whether Siri gets killed or gets a brain transplant. How exactly will Siri improve? We go down the list.

Why Is Apple Banning Home Services in Maps Ads?

Apple Maps Comes to a Browser Near You

Starting in public beta, users can access Apple Maps for the first time via their web browser, including directions, curated city guides, and other app favorites like Look Around.

Adobe’s Gen AI Balancing Act

Adobe’s new features in Photoshop and Illustrator to help users generate textures and images on the fly. We examine the details and go deeper into Adobe’s gen AI strategy.

Yelp Emphasizes MULO Brands in its Summer Ad Release Localogy

Yelp Emphasizes MULO Brands in its Summer Ad Release

Yelp is often known as a company that works with small businesses in their local presence and promotion. But local businesses also include multi-location (MULO) brands. As part of its annual summer feature release, Yelp is specifically accommodating this segment of the local ecosystem.

Prime Day Sets New Records Localogy

Prime Day Sets New Records

This week saw “Black Friday in July.” That’s right, it was Prime Day… which is actually two days. The Amazon-invented holiday broke records this year and we have all the data and takeaways.

Is Microsoft Designer a Canva Killer? Localogy

Is Microsoft Designer a Canva Killer?

Microsoft Designer launches this week as a web and mobile app to fullfill a variety of Canva-like no-code design functions. And it’s built with modern AI-first design principles, rather than catching up to add AI to an existing suite. 

Tiger Pistol Partners with AdBud to Elevate Social Marketing Localogy

Tiger Pistol Partners with AdBud to Elevate Social Marketing

Tiger Pistol announced today that it’s partnering AdBud. The collaboration creates a new feature in AdBud’s platform called Automatic SoMe ads, which lets users – mostly agencies and brands – manage and optimize Facebook and Instagram campaigns.

Out of Home Advertising Takes to the Skies - Localogy

Out of Home Advertising Takes to the Skies

DOOH’s latest development is sky marketing. This involves autonomous drones that fly in intricate patterns and display specific colors to render deliberate imagery. Is this the ultimate form of local advertising?

How AI Can Be a Strong Partner for SMB Growth

Are SMBs Ready for AI?

With $6 million in seed funding, Enso aims to assist various SMB daily operations and marketing tasks through pre-programed and purpose-built AI agents.

FranShares Brings Crowdfunding to Local Franchises- Localogy

Software Valuations are Back… Sort Of

PitchBook reports that software valuations in the first half of 2024 have returned to pre-slump (pre-Q1 2022) levels. But there’s a catch. We examine.

Ranking Retailers : Who Are Top Players Globally? Localogy

Ranking Retail: Who Are Top Players Globally?

If one were to ask you to name the top five retailers in the world, by revenue, what would you guess? Visual Capitalist recently answered this question and its list crossed our desk, with some surprising and unsurprising results. 

Walmart is All-In on Immersive Shopping Localogy

Walmart is All-In on Immersive Shopping

Walmart’s virtual showroom feature lets users outfit a room with various items. We examine how this ties in with Walmart’s broader evolution in immersive shopping