In the vein of our ongoing “metaverse meets mainstreet” topic, Niantic continues to build tools to infuse digital dimension in the physical world. This includes foot-traffc generating local promotions, as we examine in the latest Video Vault post.
Yelp has announced an expanded partnership with food-tech startup Hazel Analytics. This will bring more health and safety ratings to Yelp, expanding its SMB data and search filters in yet another direction. We examine.
Wix has taken its latest step towards eCommerce with a new partnership with Wish. The mobile eCommerce platform lets Wix offer website customers greater reach and distribution for their online stores. We examine drivers & dynamics.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Apple announced this week that its SMB-focused device management program is open for business. Known as Apple Business Essentials (ABE), it was announced in November
TV advertising is where GroundTruth and a few others have focused offline attribution efforts. And the latest brings the good-old QR codes into the mix as an attribution mechanism. We examine.
Home renovation & design company Houzz today launched a new AR feature that will let home-service pros visualize finished projects in the very spaces they’ll occupy. We examine the strategic drivers and implications for the home services vertical.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Instagram has expanded its pilot product tagging feature to everyone in the U.S. This lets Instagram users, influencers, and creators tag products in their posts to share credit in any resulting commerce.
Shopify joins the link-in-bio competitive field with its own offering, known as Linkpop. It’s a simple landing page that lets creators and merchants display their wares in a low-friction way. And because it’s Shopify, it’s all about products. We examine.
Snap is the latest company to push the idea of a “real-world metaverse.” It has announced Custom Landmarkers, which opens up its Landmarkers feature to AR creators and businesses. How will this help it achieve scale?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
After Newfold Digital acquired Deluxe’s Australia operations last week, it announces today that it’s acquiring eCommerce player YITH. We examine the strategic drivers & dynamics.
TikTok is out with more shoppable content. Its new integration lets foodie creators link their videos to c so that inspired users can order ingredients on the spot. We examine.
Twitter has become the latest tech player to jump on the shoppability trend with the launch of Twitter Shops. We dive into the dynamics, drivers, and strategic implications.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Yext founder and CEO Howard Lerman has informed Localogy Insider that he has resigned from his position. This caps a nearly-16 year adventure bringing Yext from a single room to a $400 million+ SaaS powerhouse.
Website services giant Newfold Digital announced that it has entered into a definitive agreement to acquire Deluxe’s Australia web hosting operations. We examine drivers & dynamics.
Subscription-based product models have been all the rage in recent history – everything from newsletters to SaaS. Can this translate to local restaurants in the form of subscription-based loyalty programs? We examine.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
