We’ve tracked two new developments around Snap Maps in the past few weeks. The first involves a partnership with Ticketmaster to match users with upcoming events in their area. The second is a new “buddy system” for sharing location with friends.
Though its not alone in the software world for recent market-cap bloodletting, Shopify is seeing considerable declines following its recent Q4 earnings. We examine the what and why.
The company announced it will expand its existing in-person payment features to let users essentially turn their smartphones into payment terminals. This will utilize QR codes to signal transaction details from one phone to another.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Meta Platforms Inc. confirmed this week that it has closed the $1 billion acquisition of customer service startup Kustomer. The deal was first announced in November 2020, but was delayed due to EU regulatory scrutiny. We examine.
Foursquare today is launching Hex Tiles. These are a new way to visualize and contextualize its location data. They unify location signals into color-coded tiles that are overlaid on a map to help visualize patterns that can inform business decisions.
In the spectrum of advertising that maps to the consumer intent funnel – from awareness to action – one outlier is Super Bowl advertising. Given an average price of $6.5M for a 30-second spot, what will that get you elsewhere?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Conversational commerce continues to be an opportune format in SMB marketing. For those unfamiliar, it utilizes messaging channels for customer acquisition and support. The thought
Shopify is one of the original innovators in the shoppability movement. Now it’s making big bets that visually-rich shopping will become table stakes, and the next big retention hook for online merchants.
Yelp announced a series of new features for Yelp for Business today, including business-facing tools to give SMBs more control over Yelp ads and direct communications with users. We examine the drivers & dynamics.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
In 2016, Apple brought NFC to the iPhone to complete “tap-to-pay” transactions. Now comes the next piece in the puzzle: accepting payments via NFC. We unpack the latest rumor.
Pinterest is the original visual-shopping play. Its latest update brings AR visualization to furniture. Similar to Snap’s “catalog-powered” lenses, this advances the rise of shoppability. We examine.
Microsoft has announced that it’s partnering with FedEx for a “logistics as a service” offering for retailers and etailers. This is pursuant to Microsoft’s broader “retail-as-a-service” (RaaS) play. We examine strategic drivers.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Snap’s latest move is “catalog-powered” lenses. These build on its signature AR lens format with a purpose-built format for shopping. Will this accelerate the ongoing “shoppability” trend?
After piloting Just Walk Out at Amazon Go, airport-based convenience chains, salons, grocery and even Starbucks, Amazon has now tipped its hand for the next move: clothing stores. We examine the strategic implications.
Reputation announced today that it has received a $150 million minority growth investment from Marlin Equity Partners. Coupled with the news is a noteworthy milestone: It has surpassed $100 million in Annual Recurring Revenue.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
