
Can Vizio Accelerate Walmart’s Retail Media Play?
Walmart has acquired consumer electronics hardware brand Vizio, bringing the increasingly lauded and once-budget brand – most known for its televisions – under the Walmart umbrella. We examine.

Walmart has acquired consumer electronics hardware brand Vizio, bringing the increasingly lauded and once-budget brand – most known for its televisions – under the Walmart umbrella. We examine.

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

One of the things that’s defined the last decade in the tech and media worlds is the rise of content subscriptions – everything from news paywalls to streaming services. But has this gone overboard? Are we seeing a backlash?

The media and tech worlds are filled with hidden stories about founder journeys, go-to-market wins and pivots. As analysts and industry watchers, we’re fortunate to get an inside look at some of those stories, which we recently did with Search Mas.

There’s now another place where you can create TikTok videos: Adobe Express. Creation workflows for the viral app are directly integrated into the ubiquitous design software, the companies announced today.

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Yahoo announced that it has appointed former Twitch, Spotify, and Apple executive Jeff Rossi to oversee the company’s agency efforts. Rossi brings 20 years of experience in strategic marketing and agency partnerships for these iconic brands and several others.

Apple will include Vision Pro in the existing device management process, which likely incited a sigh of relief among IT departments throughout the land. They can now manage Vision Pro in the same workflows that they use to handle iPhones, iPads, Macs.

TikTok continues to twist around and take shape as it tries to define itself at still-early stages of its product lifecycle. We look at its balancing act of maintaining ethos while evolving.

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

What is Apple Vision Pro? Who’s it meant for? And how does it fit into Apple’s future-proofing plan for its hardware business? We go deep on the device’s role in a signature Apple product lifecycle.

One of the anomalies of the tech and media worlds over the past decade is that a super app hasn’t emerged in the West. But is that shifting? We examine recent market events that signal a changing tide.

How do profit margins vary across SMB verticals? DoorDash recently broke it down as a sort of content-marketing PSA. We highlight the findings and add our own take.

Yelp has announced several new features to uplevel its functionality across the board. The whopping 20 new features and updates include formal recognition for power reviewers, a new user-facing feed for content discovery, request-a-quote improvements, and business-facing insights.

One category that’s seen an uptick in AI activity is retail. Companies continue to ask themselves how AI can help build strategies around seasonal trends or automate their online strategies. We examine the latest from Walmart and Google.

Amazon’s Just Walk Out tech continues to find new use cases. The latest involves transactional zones within enterprise spaces, such as cafeterias. We examine drivers & dynamics.

Yelp reports in its New Business Openings Report that 2023 saw a record number of SMBs open in the U.S. – a strong health indicator for the U.S. economy. We dive into the numbers

Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.

Google Lens now boasts more intelligence to not only identify items in a photo or live camera feed but also let users go deeper in asking questions about said items.

Microsoft Copilot will offer a Pro plan that unlocks premium features. At $20 per month, it includes expanded generative AI features on PCs and Macs across products like Word, Excel, PowerPoint, Outlook, and OneNote.