Foursquare today has rolled out the latest feature to its attribution engine, Foursquare Attribution. Known as Sales Impact, the feature tracks a more extensive and holistic set of steps that consumers take before they buy something.
During Apple’s big Fall hardware event yesterday, one thing that stood out (besides the new iPhone 18 line) was its commitment to Apple Intelligence. First announced at the Spring WWDC event, Apple Intelligence will permeate Apple devices and apps, bringing more AI and automation into the mix.
New investing platform FranShares wants to lower barriers to franchisee ownership by bringing the crowdfunding model to the franchise world.
The already-massive WordPress universe just got bigger – to the tune of half a billion Tumblr blogs. This follows Tumblr’s 2019 acquisition by WordPress.com owner
Google just dropped a big release with a series of updates that are relevant to local search. So we’ve assembled the highlights and quick analysis for Localogy Insider readers.
According to eMarketer, Facebook has the greatest overall daily engagement (20 min). That compares to TikTok (18 min) and Instagram (16 min). But it’s not all good news…
Earlier this week, Yelp filed an antitrust lawsuit against Google. This is Yelp’s latest move in a longstanding battle against Google’s practices. The suit alleges that Google used monopoly positioning to prevent competition and dominate local search and ad markets.
Walmart has recently taken QSR collaborations to new levels It’s new Burger King collaboration grants Walmart+ members a robust 25 percent discount on all food ordered via the Walmart app at any Burger King locations.
Openmart wants to tackle the most vexing and longstanding challenge of the multi-billion dollar SMB Saas sector: sales. We examine drivers & dynamics
vcita fielded a survey to 250 SMB owners about their relationships with their telcos. Do they use them for just telephony services (broadband, cell service, etc.), or for a broader bundle of marketing tools?
SMB-focused digital marketing powerhouse Hibu has announced that it acquired location-focused martech innovator RevLocal. The deal, priced at an undisclosed amount, accomplishes a few things
YouTube has formed a deal with Shopify to make more content shoppable. There are already lots of products promoted on YouTube – some of which are shoppable – but the latest brings greater ability to click and buy on the spot.
Publicis has grown into a giant in the agency/ad-tech world through a steady stream of such acquisitions and a focus on blitz-scaling. But has this brought unintended consequences?
Instagram revealed plans to develop a social mapping function. Similar to Snap Map, the idea is to array social signals on a map.
The FTC has announced its final rule that bans fake reviews and testimonials. We break down the results and provide an official statement from the reviews king: Yelp.
As social media evolves and the landscape shifts, questions continue to swirl about what platforms and features perform best. Tiger Pistol ran an experiment to settle the discussion.
WordPress.com owner Automattic has launched a new writing assistant. Known as Write Brief with AI, the AI assistant function is meant to automate the tedious process of editing and improving website copy for individuals and SMBs.
OpenAI’s latest bar it has set involves its mobile app usage. Specifically, the ChatGPT app derived $28 million in net revenue on iOS and Android in July, according to Appfigures.
In Yelp’s Q2 earnings, it reached record net revenue and strong net profit at the high end of its outlook range. Growth was fueled primarily by its core advertising revenue stream, with particular strength in home services.
Location Intelligence leader Placer.AI announced this week that it raised $75 million. This gives the company a $1.5 billion post-money valuation, up from the $1 billion valuation assigned in its series C round in 2022.
