Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
The latest move in Amazon’s retail-as-a-service conquest is deeper analytics. Know simply as Store Analytics, it brings retailers more atomized insights about the sales of the products they carry. We examine drivers & dynamics.
Snapchat jumped on the paid-teir wagon with today’s launch of Snapchat+. Joining the emerging crop of paid tiers in the social world – such as Twitter Blue – the subscription offers premium perks for power users.
You may have noticed an acceleration in the number of headlines about retail media networks. For those unfamiliar, these are self-contained ad networks launched by retailers. We examine the drivers & dynamics.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
The latest shoppability play comes from Roku, bringing us the long-discussed concept of shopping directly on your television (T-commerce). We examine its latest collaboration with Walmart to make it all happen.
Shopify today announced a slate of new offerings for merchants who want to extend beyond websites. This includes some of the alternate and emerging shopping channels (social, video, etc.) as well as a selection of early-adopter formats like NFTs.
Google Maps’ new toll road feature adds up tolls on a given route, including alternative routes, ETAs and cost comparisons. The goal is to give drivers the tools they need to make quick decisions about optimal roads while in transit.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Following Twitter’s much-discussed paid tier, Twitter Blue, Snap appears to be interested in something similar. Though details are scant, the company has indicated that it’s testing a paid subscription tier called Snapchat+.
The digital out-of-home (DOOH) ad sector just got its latest set of standards. The World Out of Home Organization (WOO) has launched what it calls Global OOH Audience Measurement Guidelines to standardize ad measurement.
Twitter’s new Location Spotlight lets SMBs add listings-like content to their Twitter profiles, including location, contact info, and hours of operation. We examine the details and dynamics.
Apple announced a new room scanning feature known as RoomPlan. This could have opportunities for SMBs and mid-market players to unlock immersive customer experiences in verticals like hospitality, real estate, and interior design.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Amazon announced “Virtual Try-on For Shoes.” Available through a new button on supported product pages on iOS, consumers can – as advertised – digitally try on shoes to get a better sense of fit and style.
Though Twitter continues to be embroiled in drama around its future ownership, it still seems to be focused on product development. Its latest feature allows merchants to tease upcoming releases. We examine drivers & dynamics.
Snap has fired the latest shot in the mapping wars with restaurant recommendations in Snap Map. This represents the second integration in Snap’s new Map “layers” format for thematic local discovery. We examine strategic implications.
Apple’s WWDC keynote yesterday had several notable moments, including iOS 16, two new laptops and the M2 chip. But buried in all the excitement was the latest batch of updates to Apple Maps. We break down the latest details and dynamics.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Privacy reform has winners (first- party data integration) and losers (behavioral ad targeting). In the former camp is OOH, due to its reliance on contextual targeting among other things. We examine the evidence for its spending growth.
