The IAB has ventured to bring structure and standards to retail media through its Retail Media Measurement Guidelines. We examine strategic implications.
It was only a matter of time. Google has started to integrate ads into its relatively new AI Overviews.
In this edition of Localogy’s Local Radar series, we examine newly funded companies Numa, Dinii, and AirDoctor.
In this edition of Localogy’s Local Radar series, we examine newly funded companies Airship, Moxie, and Mangomint.
Yext’s publisher network just got bigger… and a bit more lively. TikTok has officially been added, giving Yext customers a way to automatically sync their business details to the social app.
The latest figures show that Instagram is seeing some declines in
both the creator/content level and on ad dollars that the app is attracting. Both are obviously important as one drives the other. We break it down.
Snap this week is rolling out a new feature to iOS users to help them track and save their local adventures. Known as Footsteps, it offers greater structure around one’s local activity.
In this edition of Localogy’s Local Radar series, we examine newly funded companies Airship, Moxie, and Mangomint.
At the center of several trends we’re watching is Yext. The company embodies fundamentals in presence management – a core subset of local media & marketing – while also being at the vanguard of AI. We dive into insights from CEO Mike Walrath.
The latest blow in TikTok’s search conquest has landed. It’s leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads Campaign, it will offer paid placement for contextually-targeted promotions on its search results page.
After recently asking if Publicis has gotten too big, we learned this week that it just got a little bigger. The company announced the acquisition of commerce marketing firm Mars United Commerce (formerly the Mars Agency), whose intelligence platform is hoped to round out Publicis’ analytics muscle.
Home services are on a roll. This is according to Yelp’s State of Services report, which launched today to track health and activity in local services, as seen on Yelp.
When it comes to mobile devices where high-intent local searches are conducted, your car is an opportune vessel. This is why ChatGPT is starting to show up there. We examine Volkswagen’s latest play.
Soci – a digital marketing powerhouse in the Localogyverse – recently announced its induction into the Centaur Club. Always looking for extractable and transferrable lessons, we caught up with CMO Monica Ho to discuss.
AI is only as good as the data that you feed it. And this concept of data readiness was the focus of a new study from Precisely and the Center for Applied AI and Business Analytics at Drexel University’s LeBow College of Business.
One particular flavor of AI stood out during Apple’s Glowtime event: visual search. Specifically, Apple’s Visual Intelligence will be a valuable part of the Apple Intelligence mix.
Last week, Gannett digital marketing subsidiary LocaliQ dropped several announcements that elevate its ability to bring presence and promotion to SMBs. These expand LocalIQ’s marketing suite, with the ultimate goal of retaining business, and broadening its addressable market to a wider range of SMBs.
Yext has announced the official release of Yext Social – a social media management tool meant for multi-location (MULO) brands to manage their social presence.
Foursquare today has rolled out the latest feature to its attribution engine, Foursquare Attribution. Known as Sales Impact, the feature tracks a more extensive and holistic set of steps that consumers take before they buy something.
During Apple’s big Fall hardware event yesterday, one thing that stood out (besides the new iPhone 18 line) was its commitment to Apple Intelligence. First announced at the Spring WWDC event, Apple Intelligence will permeate Apple devices and apps, bringing more AI and automation into the mix.
