Facebook took a step towards making WhatsApp more of an eCommerce play this week by adding “Carts.” This makes it easier for users to “shop” in a traditional eCommerce way, including buying several items. We examine strategic implications.
Facebook’s WhatsApp has broken down a stubborn barrier and has finally earned the Indian government’s approval for the apps use as a payments platform. This
Facebook has hit another obstacle on its path to transform its WhatsApp from a popular but under-monetized encrypted messaging app into a mobile commerce juggernaut,
WhatsApp has introduced a payments feature allowing users to send money to businesses or fellow consumers within a message. The tool debuts in Brazil, which
This week Facebook and PayPal announced investments in the Indonesian ride-hailing app Gojek. The two companies join Google and China’s Tencent as investors in the
WhatsApp ads are coming! Well actually, they’re already here. But they are expected to be coming again in 2020, only this time, in-app. It was
