Facebook took a step towards making WhatsApp more of an eCommerce play this week by adding “Carts.” This makes it easier for users to “shop” in a traditional eCommerce way, including buying several items. We examine strategic implications.
Facebook’s WhatsApp has broken down a stubborn barrier and has finally earned the Indian government’s approval for the apps use as a payments platform. This
Facebook has hit another obstacle on its path to transform its WhatsApp from a popular but under-monetized encrypted messaging app into a mobile commerce juggernaut,
WhatsApp has introduced a payments feature allowing users to send money to businesses or fellow consumers within a message. The tool debuts in Brazil, which
This week Facebook and PayPal announced investments in the Indonesian ride-hailing app Gojek. The two companies join Google and China’s Tencent as investors in the