WhatsApp ‘Carts’ Signal Path to Monetization

Facebook took a step towards making WhatsApp more of an eCommerce play this week by adding “Carts.” This makes it easier for users to “shop” in a traditional eCommerce way, including buying several items. We examine strategic implications.

Messaging Apps

What’s Up with WhatsApp Ads?

WhatsApp ads are coming! Well actually, they’re already here.  But they are expected to be coming again in 2020, only this time, in-app. It was