Pro Features
Research Alert: What Does a Post-TikTok America Look Like?
As TikTok’s fate as a U.S. operation continues to fluctuate, one hypothetical continues to tickle our speculative interest: What does a post-TikTok America look like?
Pro Features
Tiger Pistol Games Out a Post-TikTok World
As TikTok’s fate as a U.S. operation continues to fluctuate at the whims of geopolitical favor, one hypothetical continues to tickle our speculative interest: What does a post-TikTok world look like? Tiger Pistol gives us its take.
Pro Features
TikTok’s Local Search Ambitions Ratchet up With Reviews
TikTok’s latest move in local search is evident through a new feature it’s testing: place reviews. We examine the evidence.
Amazon
Why Did Amazon Axe its TikTok-Like ‘Inspire’ Feed?
Word came this week that Amazon is shelving its Inspire Feed. The feature – itself inspired by TikTok’s shoppability – launched in 2022 to blend Amazon-style shopping with social commerce vibes. The thought was to marry product discovery with transaction-enabled shopping – a compressed funnel.
automotive
TikTok Revs Up Local Automotive Ads
As its operational fate in the U.S. wallows in uncertainty, TikTok continues to roll out new features. The latest is a set of ad formats for promoting and selling cars.
Pro Features
What Does a Post-TikTok World Look Like?
Though there are orbiting variables that could change the fate of TikTok in the coming days, the current reality is that its “divest or die” congressional act is in effect. What will this mean for SMBs that rely on the platform?
Pro Features
Yext Adds TikTok to its Publisher Network
Yext’s publisher network just got bigger… and a bit more lively. TikTok has officially been added, giving Yext customers a way to automatically sync their business details to the social app.
Google
Is TikTok Coming For Google’s Business?
The latest blow in TikTok’s search conquest has landed. It’s leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads Campaign, it will offer paid placement for contextually-targeted promotions on its search results page.
eCommerce
YouTube and Shopify Challenge TikTok Shop
YouTube has formed a deal with Shopify to make more content shoppable. There are already lots of products promoted on YouTube – some of which are shoppable – but the latest brings greater ability to click and buy on the spot.
podcasts
TWiL Episode 87: Is Open AI Too Big to Fail?
“I think that everyone knows that we’re in sort of an AI bubble in terms of the amount of demand that’s out there for the
podcasts
E86: AI’s Impact on the Venture ‘Recovery’
In Episode 86 of Localogy’s This Week in Local podcast, my co-host Mike Boland and I examine the meaning behind recent data showing that AI-focused
podcasts
E85: What’s Driving TikTok Ad Spend & Usage Shifts?
In Episode 85 of Localogy’s This Week in Local podcast, my co-host Mike Boland and I look at some data suggesting that not all is
TikTok
Is TikTok Shop the Villain in Usage Softening?
I am not a rabid TikTok user. Nor has anyone flattered me by accusing me of being in TikTok’s target demo. But I do enjoy
Pro Features
Social Advertising Enters the Automation Age
Following closely behind Meta’s recent moves to automate SMB ad campaign creation, TikTok announced this week that it will let advertisers automate campaign components – from images to headlines, ad copy, and audience targeting.
Pro Features
Is TikTok Trying to Become YouTube?
It was spotted this week that TikTok is testing a sizable update to its core media format: longer videos. Specifically, it’s toying with a max upload length of 60 minutes. What does this mean for SMBs?
TikTok
How Does the World View TikTok?
Until now we’ve focused our coverage on Localogy Insider and our conversations on This Week in Local on efforts in the United States to “ban”
influencer marketing
L24: Where to Invest in Social in 2024 (and Beyond)?
Instagram, YouTube, TikTok, influencer marketing… Which are ascendant, and which are so yesterday in social media in 2024 and beyond? Which platforms are we not talking about, but should be? A power panel of social media thought leaders unpacks it all.
TikTok
Uber Eats Pulls from the TikTok Playbook
Uber Eats has launched a new feed within the app that serves TikTok-style videos that showcase local food options.
Pro Features
What is the TikTok Economic Impact on SMBs?
As TikTok fights for its survival in the U.S., it continues to turn to a central lobbying point: supporting SMBs. Now, the TikTok Economic Impact Report 2024, looks to quantify that impact.
eCommerce
TikTok Boosts eCommerce with Computer Vision
Shoppable content continues to be an ongoing effort at TikTok, which mostly sits under its TikTok Shop program. It recently advanced these efforts with automated product tagging.