As TikTok’s fate as a U.S. operation continues to fluctuate at the whims of geopolitical favor, one hypothetical continues to tickle our speculative interest: What does a post-TikTok world look like? Tiger Pistol gives us its take.
TikTok’s latest move in local search is evident through a new feature it’s testing: place reviews. We examine the evidence.
Word came this week that Amazon is shelving its Inspire Feed. The feature – itself inspired by TikTok’s shoppability – launched in 2022 to blend Amazon-style shopping with social commerce vibes. The thought was to marry product discovery with transaction-enabled shopping – a compressed funnel.
As its operational fate in the U.S. wallows in uncertainty, TikTok continues to roll out new features. The latest is a set of ad formats for promoting and selling cars.
Though there are orbiting variables that could change the fate of TikTok in the coming days, the current reality is that its “divest or die” congressional act is in effect. What will this mean for SMBs that rely on the platform?
Yext’s publisher network just got bigger… and a bit more lively. TikTok has officially been added, giving Yext customers a way to automatically sync their business details to the social app.
The latest blow in TikTok’s search conquest has landed. It’s leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads Campaign, it will offer paid placement for contextually-targeted promotions on its search results page.
YouTube has formed a deal with Shopify to make more content shoppable. There are already lots of products promoted on YouTube – some of which are shoppable – but the latest brings greater ability to click and buy on the spot.
“I think that everyone knows that we’re in sort of an AI bubble in terms of the amount of demand that’s out there for the
In Episode 86 of Localogy’s This Week in Local podcast, my co-host Mike Boland and I examine the meaning behind recent data showing that AI-focused
In Episode 85 of Localogy’s This Week in Local podcast, my co-host Mike Boland and I look at some data suggesting that not all is
I am not a rabid TikTok user. Nor has anyone flattered me by accusing me of being in TikTok’s target demo. But I do enjoy
Following closely behind Meta’s recent moves to automate SMB ad campaign creation, TikTok announced this week that it will let advertisers automate campaign components – from images to headlines, ad copy, and audience targeting.
It was spotted this week that TikTok is testing a sizable update to its core media format: longer videos. Specifically, it’s toying with a max upload length of 60 minutes. What does this mean for SMBs?
Until now we’ve focused our coverage on Localogy Insider and our conversations on This Week in Local on efforts in the United States to “ban”
Instagram, YouTube, TikTok, influencer marketing… Which are ascendant, and which are so yesterday in social media in 2024 and beyond? Which platforms are we not talking about, but should be? A power panel of social media thought leaders unpacks it all.
Uber Eats has launched a new feed within the app that serves TikTok-style videos that showcase local food options.
As TikTok fights for its survival in the U.S., it continues to turn to a central lobbying point: supporting SMBs. Now, the TikTok Economic Impact Report 2024, looks to quantify that impact.
Shoppable content continues to be an ongoing effort at TikTok, which mostly sits under its TikTok Shop program. It recently advanced these efforts with automated product tagging.
TikTok this week became one of the relatively few companies to develop a Vision Pro app. What does that mean and how does it reflect the current stage of Vision Pro’s lifecycle?
