TikTok has been at the center of the creator economy. It has brought a fresh format and a discovery engine to explode past one-billion global users and escalating revenues, now estimated around $5 billion. We examine its latest moves.
In the spectrum of advertising that maps to the consumer intent funnel – from awareness to action – one outlier is Super Bowl advertising. Given an average price of $6.5M for a 30-second spot, what will that get you elsewhere?
Snap’s latest move is “catalog-powered” lenses. These build on its signature AR lens format with a purpose-built format for shopping. Will this accelerate the ongoing “shoppability” trend?
TikTok has made a rather sizable update to its signature format: longer videos. The company announced last week that it’s rolling out the option to create videos up to 3 minutes in length. What will this mean for SMBs? We examine strategic takeaways.
GoDaddy just made it easier to manage Instagram campaigns. Its direct integration lets SMBs post directly to Instagram from their GoDaddy dashboard — engendering one-stop convenience.
Gowalla has been reborn. Some may remember it as the late 2000’s local check-in app that mostly played second-fiddle to Foursquare. Now it’s back for more SoLoMo action with $4 million in seed funding and an AR-based product model.
We all know this Warren Buffet quote about reputation. “It takes 20 years to build a reputation and five minutes to ruin it.” The precise
The latest sign of TikTok’s ascent is massive year-over-year growth in average time spent per month — 325 percent according to App Annie. We examine the strategic implications for marketers large and small.
It used to be kind of a thing for companies, often eCommerce businesses, to use the “dot com” from their URL as an explicit element
The latest signal for Snap’s social mapping ambitions came this week with the acquisition of location data platform StreetCred. Mostly an “acquihire,” the deal will bring four members StreetCred team to Snap, where they’ll work on strengthening its geo-data backbone.
Last week we summarized a great conversation with Matthew Brennan. He’s an expert on China’s unique app ecosystem. And he’s written a book about TikTok
The coveted Digiday Media Awards has made Tiger Pistol a finalist in two important categories. Both awards involve its collaboration with Realogy, a massive real
It’s no secret that the COVID-19 crisis has been especially tough on bars and restaurants all over the world. Yet data that Tiger Pistol shared
Tiger Pistol has added a recurring campaigns feature to its social advertising platform. This gives Tiger Pistol users far more options to manage Facebook and
Localogy Insider invites experts in a field relevant to our community to share practical advice on how to do the business of local better. In
SOCi announced an important new client today. Self Esteem Brands, operator of notable names in fitness including Anytime Fitness, Waxing the City, Basecamp Fitness and
Facebook recently introduced a new Business Manager structure, formally called 2-Tier and informally known as “Parent/Child”, that will improve the customer ads management experience for
Digital publishers, agencies, platforms and brands put themselves at a disadvantage when making decisions based on assumptions or limited data. Targeting based on only a
One of the common reasons small and medium-sized businesses (SMBs) refrain from marketing or advertising is because of a limited budget. But when asked what
According to survey data from GlobalWebIndex, 40% of 16-24 year olds use social media to research products. The same survey showed that social media are
