Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
GroundTruth today announced the full rollout of its OTT/CTV ad targeting and attribution technology. This is powered by GroundTruth’s geo-contextual and audience targeting tech, but extends it to consumers’ living rooms.
What’s the latest from Snap Maps? It recently announced a structural enhancement known as “layers.” Think of this as different data sets in the map that you can toggle on and off (food, events, etc.) depending on your interests.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
SMB sales & operational platform GoSite today announced a slate of executive hires, including talent from Amazon, Paypal, and GoDaddy. This level of perspective is hoped to advance GoSite’s product and ongoing market penetration in the SMB sector.
As we continue to digest and break down the takeaways from Google I/O, one area that saw notable updates is Google Maps. Being central to local commerce, mapping impact the ongoing evolution of SMB marketing. We examine the latest.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Newfold Digital now officially launches and flips on the open-for-business sign. As part of this moment, it’s also taking the chance to roll out new branding through an employee-created logo. We examine its strategic positioning.
During yesterday’s Google I/O keynote, a notable announcement was hidden in the procession of software and gadgetry news. Google is partnering with Shopify to integrate product listings of its many merchants. We examine drivers and strategic implications.
The recent launch of iOS 14.5 dropped the gauntlet on mobile data collection. That includes more in-app notifications to explicate data tracking, and to offer opt-outs. What’s the impact so far? We examine the evidence.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
TikTok just passed a considerable milestone: unseating the mighty Instagram. It has pulled ahead in Gen-Z users in the U.S. It’s also on pace to catch up to Snapchat on the same measure by 2025. We examine strategic implications.
Yelp today rolled out a series of new features to help SMBs refine their presence and ads on the platform. The idea is to give SMBs more granular local presence management, and more options to control their exposure.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Following Part I of this series, we move on to Amazon One, the company’s palm-reading technology to streamline the retail POS. Beyond its surface-level dynamics, how does this play into Amazon’s broader retail tech play?
In iOS 14.5, Apple sends users notifications about apps that are tracking them. Moreover, it offers a quick and easy way to opt-out of tracking, which otherwise lingers in the background unnoticed. What will be the impact?
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
The latest company to join the conversational commerce trend is Reputation (formerly Reputation.com). It launched a new feature this week that makes it easier for its business customers to directly communicate with their customers on various platforms.
E-commerce continues to show strong momentum. Even as the world re-opens to retail and other IRL activity, there are several signs that 2020’s e-commerce inflections could sustain into the post-Covid era. We round up the latest evidence.
Apple’s latest privacy move is in-app notifications in iOS 14.5 to inform users about what’s being tracked and let them easily opt out. As part of the rollout, Apple released a new video which we examine for Localogy Insider readers.
