Funding

Video Vault: Defining the M&A Environment

What’s the state of the current M&A and investing environments? To break this down, a panel of investors and M&A advisors at Localogy 2021 batted around the topic. We have video and summarized takeaways.

Pro Features

Yelp Boosts Local Discovery with UX Update

Yelp announced a new interface that could boost restaurant discovery. Specifically, it’s a feed-based format that puts restaurant dishes front and center. This flips the script from a reviews and listings-forward UX to a food-forward one. 

Pro Features

Walmart Leans in to Conversational Commerce

Walmart has announced that it’s acquiring conversational commerce platform Botmock for an undisclosed sum. The company provides tools for businesses to create their own chat-based customer service and transactional functions. We examine.

Augmented reality

Snap Completes One-Two Punch for Immersive Ads

Last month, we wrote about Snap’s AR Lab. Now, just weeks later, Snap completes the one-two punch with the launch of a full-fledged AR creative studio. We dive into strategic implications for SMBs and local commerce.

Augmented reality

Video Vault: The Metaverse Meets Main Street

Though metaverse musings often focus on digital domains like networked gaming, it will also apply to the real world. Digital twins will overlay the physical world to evoke relevant and geo-anchored AR. We examined during a Localogy 2021 panel.

Pro Features

Canva Amps Up Product Suite with Video

Just one month after raising $200 million, Canva has put its new cash in play by taking the next step in its product evolution: video. It will add video production to its existing suite of media production and graphic design tools.

Publicis Propels the Influencer Economy with Influential Acquisition - Localogy
Pro Features

Will the Creator Economy Empower SMBs?

The creator economy is comprised of the Etsy artists and cooking shows of the world – usually involving an online persona or micro-brand that distributes goods or knowledge online. We examine the latest innovation driving the sector.

Google

Google Brings Infinite Scroll to Mobile SERPs

Google has announced a rather sizable change to the way that mobile search results load: infinite scroll. This is a UX format where content perpetually loads as you scroll. There’s less manual navigation, given that content is “lazy loaded.” We examine.

Pro Features

Yelp Rolls Out New Features for Service SMBs

Yelp has announced new features for service businesses. These include custom search filters that can be set by businesses and used by consumers. There’s also a new reviews flow, themed ads, and project cost guides. We examine.

eCommerce

YouTube and Pinterest Get More Shoppable

Digital media continues to get more shoppable. The latest updates have emerged over the past week from YouTube and Pinterest specifically. We examine the drivers & dynamics.

revive

TikTok, by the Numbers

What’s TikTok’s financial snapshot and the state of its operational scale? Figures have emerged over the past few weeks that paint a more comprehensive picture. So we’re aggregating them all in one place for Localogy Insider readers.

eCommerce

TikTok’s eCommerce Conquest Blazes On

TikTok’s eCommerce efforts took a step forward this week with a new slate of partnerships and integrations. These include Square, Ecwid and PrestaShop among others –giving their respective users direct integrations for TikTok Shopping.

Foursquare

Foursquare Beefs Up Places API

Foursquare continues to add features to its flagship Places API to embolden brands’ and developers’ location-based capabilities. The latest is a new autocomplete endpoint, and we examine strategic takeaways.

Canva Formalizes its Enterprise Play Localogy
Data Scout

Canva Raises $200M for its Creative-Cloud for SMBs

Canva continues to forge a path to democratize design. The web-based tool is meant to appeal to individuals, graphic designers and SMBs with a no-code approach. Now it has advanced that mission with $200 million in funding.

Amazon

Amazon Advances its Retail-as-a-Service Play

One of our ongoing areas of coverage and analysis is retail-as-a-service (RaaS). And one of the biggest players tackling this sector is the mighty Amazon. We examine its latest moves.

eCommerce

Is TikTok the Next eCommerce Greenfield?

The latest development in the world of TikTok monetization is Shopify’s expanded partnership. Shopify merchants can now add a “Shopping” tab on their TikTok profile, among other things. We examine drivers & dynamics.

M&A

Yahoo’s Next Era Begins

After several roller-coaster years under various owners, Yahoo officially starts its next era. PE firm Apollo Global Management announced the completed acquisition of the company from Verizon.