It was spotted this week that TikTok is testing a sizable update to its core media format: longer videos. Specifically, it’s toying with a max upload length of 60 minutes. What does this mean for SMBs?
As you probably know, Google is holding its annual I/O developer conference this week. Though the event is underway, most of Google’s updates could be
Meta continues its land grab for AI. Joining the Meta AI suite of generative AI products (images, text, etc.), the company is now expanding its image
‘Pay-per-results’ engine LeadzAI offers SMBs the ability to have programmatic offers-based campaigns. Co-founder and CEO Joao Aroso told Localogy Insider that this is what SMBs want: Sales, not clicks.
Sam’s Club is the latest retailer to integrate technology that expedites or replaces the traditional checkout aisle. The technology – which we’re calling exit tech – is meant to streamline longstanding logistical bottlenecks in retail.
Known as The Ultimate Guide to Vertical Video Advertising, Tiger Pistol’s new playbook is a sort of PSA that walks through tactics and best practices for social video strategies.
Apple has launched a new custom actions feature feature in its Business Connect offering for local businesses. Known as Custom Action Links, they let businesses decide what types of user actions they want to drive in their Apple Maps place card.
California Governor Gavin Newsom proclaimed that May 2024 is the state’s inaugural Small Business Month. To commemorate the milestone, Yelp has listed the top 100 local businesses in the U.S.
Web.com has launched a free trial for its SMB-focused and AI-fueled website builder. This involves the platform’s full slate of functionality, which can be used
Yelp launched its annual Spring product release. And it’s heavy on AI. Specifically, the company is positioning large language models to better connect consumers and local businesses.
vcita is already devising AI tools that are meant to alleviate longstanding SMB pain points, such as assisting with marketing workflows and broader business strategy.
What is the state of Howard Lerman’s Ro.am and where is it going next. We sit down with the energetic founder to find out more.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Today at Localogy’s L24 conference, Birdeye launched a new insights and analytics tool for its 700+ agency partners. Known as the Partner Command Center, it
Though Apple Vision Pro’s marketing emphasizes consumer use cases, its practical adoption in its early days is enterprise-weighted. We examine the evidence.
Chase announced that it’s launching its own media network. Known as Chase Media Solutions it will include inventory within its app, website, and other channels to deliver targeted ads and deals.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
As TikTok fights for its survival in the U.S., it continues to turn to a central lobbying point: supporting SMBs. Now, the TikTok Economic Impact Report 2024, looks to quantify that impact.
Walmart has revealed that its U.S. advertising division Walmart Connect is expanding access to retail media placement to non-endemic brands and marketplace sellers. We examine strategic implications
Hibu has announced that Amazon ads have been added to its SMB-focused digital marketing bundle. First teased back in October and available starting this week, the partnership involves Amazon’s Sponsored Display ads, which are targeted to high-intent Amazon shoppers.
