As TikTok’s fate as a U.S. operation continues to fluctuate at the whims of geopolitical favor, one hypothetical continues to tickle our speculative interest: What does a post-TikTok world look like? Tiger Pistol gives us its take.
Most marketing agencies hit a revenue ceiling in the $20 million range. Perhaps “ceiling” is the wrong term as it’s a permeable barrier – an
During a time of economic uncertainty and retracted brand spending – when ad budgets are normally first to be slashed – ad spending is in high gear. Or at least it was. IAB’s 2024 U.S. advertising spend “actuals” are out, and they paint a positive picture… with some caveats.
Yelp has announced its annual Spring product release. This is a mega drop of 15 new features and updates across Yelp. Highlights in this batch
Rocketlane is pioneering what it calls professional services automation. Localogy sat down with co-founder and CEO Srikrishnan Ganesan.
Barriers continue to fall for video production – an ongoing democratization process that has made its way to SMB marketing. This is a longstanding trend
TikTok’s latest move in local search is evident through a new feature it’s testing: place reviews. We examine the evidence.
vcita has added new dimension with its agentic AI function. Housed within BizAI, it offers automation for agent-like features.
We recently had the chance to catch up with Rocketlane co-founder and CEO Srikrishnan Ganesan. Here is part 1 of our discussion.
Yext acquired Places Scout. What were the drivers for the acquisition? We recently had the chance to catch up with Mark Kabana to find out.
Google is combining AI Mode with multimodal search, which lets you search across media formats, including text, images, and video. What does this combination mean on a surface level and in terms of Google’s AI evolution?
Online reviews continue to be one of the tentpoles of localized marketing and search. They’re also the bain of many SMBs’ existence – a necessary
What market signals can quantify the state of venture funding? To answer that question, we turned to our go-to thought leader for all things investing & finance, Circumference Group’s Luca Sechi.
Though the long tail of local mostly consists of small businesses, there are several national brands in the mix. One advantage that these entities often
Marketing resellers are a key piece of the local media & advertising value chain. They help ad tech players scale by bringing their products to
Chatmeter has released its Retail Reputation report, which scores retailers using its first-party data. Among the findings, Lowe’s took the top spot, along with standouts like Home Depot and Costco. One success factor according to Chatmeter is cross-location consistency in employee training.
Last month, Yext acquired local search benchmarking and intelligence leader Places Scout. What were the drivers for the acquisition and how are the combined forces
SMB Saas innovator vcita this week launched a new agentic AI function. Housed in its flagship BizAI software for SMB marketing, it offers an additional layer of automation for agent-like features such as responding to customers, booking appointments, and generating estimates or job quotes.
Creatify tackles the perennial challenge of automating video marketing for time-starved and tech-challenged SMBs.
Snapchat lenses can now interact with GPS and GNSS (Global Navigation Satellite Systems). They can also ingest location-based signals such as compass headings and custom locations, which flow from Snap’s places database.
