Please join the Local Search Association (LSA) and Aisle411 for an exclusive webinar presentation next Thursday, August 13 from 2:00 pm – 3:00 pm ET. Today,
From store look-ups to product research, during last week’s webinar with Rio SEO, a representative from Fred Meyer Jewelers confirmed what recent studies have been
The idea of talking to computers just hasn’t been the same since Kubrick’s iconic 1968 film “2001: A Space Odyssey.” Thankfully our mobile devices have
The Local Search Association (LSA) recently released consumer data showing that in “past week” searches, restaurants were by far the most searched for business category. The
Three months have passed since the term “Mobilegeddon” was coined after Google launched its algorithm change to boost the mobile search rank of mobile-friendly websites
Please join LSA and Rio SEO for an exclusive webinar presentation next Thursday, July 23 from 2:00 pm – 3:00 pm ET. Google announced that
In the late 90s, SMB digital marketing was about cousin and nephew built websites and empty promises from vendors. It ended with the advent of
Any marketer not aware of the tremendous growth across these three dimensions might be accused of living under a rock in 2015, but it’s in
The world has gone mobile. And the twin sibling of mobile is local. Consider the following: Over 50% of searches are now done on mobile
With 70% of the US economy driven by consumer spending, most of which taking place 15-20 miles of the home, location-based marketing and advertising is
If the average American gets around 7 hours of sleep each night, that leaves them with about 17 “active” hours each day. According KPCB and
Please join LSA and Sonata for an exclusive webinar presentation next Thursday, May 28 from 2:00 pm – 3:00 pm ET. Advancements in technology have lowered
In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in
Digital assistants offer broader utility than conventional search. Microsoft has invested heavily and is betting on Cortana as a differentiator across screens and platforms. Mike
Mobile, video, display: the online world is increasingly seeing ad budgets move to programmatic platforms. To help understand the future for location and local advertisers
Beacons are the latest technology marketers are optimistic can help create more effective marketing, personalization and assist in delivering “closed loop” attribution. Lara Mehanna of
This session explored how location is being used in many unexpected ways to define audiences, enable personalization, measure traditional media and reshape media buying and
While industry discussion is focused on audience targeting and attribution, ad creative is often the neglected variable driving consumer response. To provide a look into
Mobile scheduling, booking and payments are changing the way consumers interact with local businesses. Smartphone adoption and apps are finally bringing these services into mainstream
Location, location, location. The sophistication of location-targeting and online to offline attribution are really moving the needle when it comes to reaching local consumers and
