Augmented reality
What’s Behind the Rise of Hearables?
This is the latest in LSA’s Skate To Where the Puck is Going series. Running semi-weekly, it examines the moves and motivations of tech giants
2016 Place Conference
Location-Leading Brands Heading to Place Conference in Chicago
The 2016 Place Conference in Chicago on September 21 is attracting some prominent name brands. Both practitioners and advertisers, these brands are coming together to learn
artificial intelligence
How AI & Location Insight Can Solve the Franchise Analytics Problem
Franchises are equipped with a unique position in the local business landscape. Individually operated, they serve an immediate geographic area and often function as a small,
Accordant Media
Study: Programmatic Providing Up To 79% Lift in Offline Conversions
On its face, programmatic advertising promises a lot. It makes the ad placement market more efficient, helps sell unused inventory, reaches buyers or sellers that
beacons
State of Beacons: 8 Million Proximity Sensors Deployed Globally
The number of beacons and proximity sensors continues to grow quarter by quarter, and a number of interesting advertiser, venue and retailer use cases have emerged
2016 Place Conference
Come See the Future of Location at the 2016 Place Conference
It’s becoming increasingly clear to marketers that location is about so much more than “geofencing.” It’s a key that unlocks insights and reveals true ROI.
beacons
CVS Reaching “Nearby” Shoppers with Google’s Beacon Program
In early June, Google introduced Nearby, the company’s Android beacon and app program that allows businesses and retailers to send messages to nearby shoppers via
2016 Place Conference
A Taste of #PlaceConf (Chicago, September 21)
This week we added a number of speakers to the agenda for the 2016 Place Conference coming up in Chicago, September 21 including reps from Google, PlaceIQ,
SEL: Voice Search Looks to Turn Local Search on Its Head
Another medium and another platform is set to challenge SMBs in the ever changing, complex world of local search: voice. Current estimates of voice search
Local Search
Speech Is the Next Frontier for Local Search — TalkLocal
Voice search is really picking up steam. In 2015, 60% of people who use voice search apps like Siri started doing so within the last
chat bots
Let’s Chat about SMBs and ‘Conversational Commerce’
Messaging apps and chat bots are all the rage. They were a highlight at Microsoft’s recent Build conference; Kik’s recent bot store announcement; and at this week’s F8
Members
The Benefits of Marketing Automation (When Done Right)
The promise of marketing automation is more timely, relevant, targeted, personalized and overall effective marketing communications. However, many aren’t happy with the performance they are
automation
Webinar: Why Marketing Automation is the Future of Local Sales
Please join the Local Search Association (LSA) and Vendasta for an exclusive webinar presentation next Thursday, March 31 from 2:00 pm – 3:00 pm ET. Traditional
Annual Conference
The Local Angle for New Tech: Beacons, VR & AR, VA & AI, Connected Cars
While a sole-proprietor operates his or her business without a website, a big brand retailer is installing beacons to better track store-visits and in-store behaviors.
local media
Data: 75% of Brand Marketers Believe Location-Based Marketing is Important
The location-based marketing space and the technology the drives it, are expected to grow this year, driven by adoption from big brands. According to a
Annual Conference
Marketing Providers Rediscovering Importance of Customer Service
For years, the anonymous nature of the Internet has led to uncertainty around who/what found online can be trusted. Fake identities, anonymous information, unverified facts
Members
ViXR Uses Augmented Reality to Enhance SMB Apps
According to Nexref Technologies, the augmented reality space is on fire and projected to be a $90 Billion industry within the next 5 years. ViXR
churn
Survey: Agencies Using Automation Tech to Combat SMB Churn
As Greg Sterling pointed out on the LSA Insider blog earlier this year, customer churn remains a “persistent and widespread problem” for local search agencies,
Adobe
Study: Only 19% of Companies have “Digital Maturity” Plans
Digital media, but more specifically smartphones, have introduced data that help marketers close the loop between digital marketing and sales. These metrics have the power
Facebook
Will Facebook’s Notify App be Good for Publishers?
Recently I wrote about how Facebook expanded its ad service into third-party apps. Yet it appears the social network is now taking a much more