local media
Study: Tire Dealers See Strong Mobile Display Ad Performance
According to data from LSA Insights, the Local Search Association’s new local media performance and planning tool, tire dealers are seeing almost 3X the click-through
How Low Can you Go? Diving Deep into Local Ad Performance Metrics
Everyone is touting the benefits of location based marketing as a way to target your desired audience and create higher performing ad campaigns. And there
calldorado
Webinar: Post Call Ads Create Constant Stream of Ad Impressions
Claudia Dreier Poepperl, CEO of CIAmedia, presented a webinar last week that discussed the latest in out-of-app advertising: post call ads. These ads monetize apps even
CIAmedia
Monetizing Apps with Post Call Advertising
Please join LSA and CIAmedia for an exclusive webinar presentation next Thursday, January 29 from 2 pm – 3 pm ET. During this webinar, Claudia
mobile
The Best Metrics for Quantifying Mobile Campaign Success
As consumers have migrated from desktop to mobile, the industry has struggled with identifying the best metrics to measure and communicate mobile campaign success. Click