Annual Conference
LSA15: Mobile and the Data Boom
There has been so much discussion about the mobile takeover. Much of the discussion, however, focuses on the use of those devices to search for
Annual Conference
LSA15: State of the Industry and Association
Welcome to LSA15! Today I opened the conference by looking at why so many companies are flocking to the business of local. In the 40
Annual Conference
LSA15: Tips for Selling Mobile to SMBs
Alison Callahan from UpSnap outlined the significant opportunity in the local space when it comes to mobile. The company had traditionally focused on national sales,
Digital Boot Camp
Digital Boot Camp: What You Need to Know about Mobile Search
Faith Murphy of Yahoo shared a lot of data on why mobile marketing is so important to SMB’s in the business of local. 2015 will
Bryson Meunier
Tips on Surviving the Upcoming Google Mopocalypse
Google’s mobile-friendly algorithm update, also referred to as the “mopocalypse,” is scheduled to go live on Tuesday, April 21. Recent data from Google explains the
Google
Google Study: 34X Increase in “Near Me” Searches Since 2011
The internet and the personal computer brought a world’s worth of information to our homes. Today, smartphones have brought that information to our pockets. As
Webinar: Are You Ready for the Mopocalypse?
Please join LSA and guest presenters for an exclusive webinar presentation next Tuesday, April 14 from 2:30 pm – 3:30 pm ET. Google’s forthcoming algorithm change
Advance Auto Parts
LA Times, Toyota, Advance Auto Parts, Square Join Growing LSA|15 Speaker List
Back in February we shared a preliminary list of speakers for the 2015 LSA Conference April 20-22 in LA. Since then we have added over
AdsLocal
Webinar: Consumers are Texting Business Landlines so Let Them
A little known fact is that consumers are actually texting landlines and 800 numbers but businesses wouldn’t know that because these phone numbers don’t accept
content marketing
Is Locally-Focused Marketing the Next Trend in Content Marketing?
Perhaps no better marketing term describes our current digital age better than hyperlocal, which is fast and nearby. Speaking of nearby, 91% of mobile users
Local Search Association
Mobile Fanatics: 75% Click, 70% Buy from Mobile Ad Exposure
Clicks have become a dubious metric for mobile advertising. Research has shown that clicks don’t always translate into purchases and may even be negatively correlated
AdsLocal
How Texting to Landlines is Changing B2C Marketing
Please join LSA and AdsLocal for an exclusive webinar presentation next Thursday, March 12 from 2 pm – 3 pm ET. Surveys show that 92%
mobile
Mobile Search to Overtake PC’s in 2 years – Is Your Mobile Marketing Strategy Ready?
We all know mobile use is growing – but do you realize phones will soon be the main device used for search? At its current
Members
Webinar: Yahoo Gemini Offers Self-Serve Mobile Search and Native Ads
To paraphrase what we learned from the many stats Faith Murphy, sales director at Yahoo, shared during last week’s webinar, mobile ad spend is growing
Local Search Association
LSA Insight: Home Buyers Store in April, Move in June
In advertising, timing and seasonality often significantly impact campaign performance. For example, house hunting traditionally peaks in summer months, which affects the many secondary industries
local media
LSA Members in the Business of Local: xAd
xAd helps brands harness the power of accurate location data to produce measurable results from mobile advertising. Through award-winning location technology that is precise, measurable
Members
Mobile’s Here. Now What?
Please join LSA and Yahoo for an exclusive webinar presentation next Thursday, February 26 from 2 pm – 3 pm EST. Yahoo’s Faith Murphy is
Closely
LSA Members in the Business of Local: Closely
Closely is an independent technology company aimed at re-creating a trusted channel to the small business owner. The company is reimagining how small businesses stay
apps
No, Local SMBs Don’t Need Custom Mobile Apps
Whatever you’re selling to SMBs, one thing they don’t need are custom mobile apps. Most local businesses have no need for their own mobile apps,
local media
Study: 38% of Consumers Want Mobile Coupons When Entering Stores
Couponing isn’t easy. There is a show, Extreme Couponing, which, as the name suggests, is dedicated to highlighting the “extreme” amount of time and effort