Advance Auto Parts
LSA15: The Brand Perspective
During the final LSA15 session, Heath Bradbury of Advance Auto Parts, Jessika Laudermilk of Toyota and David Harris of BJ’s Restaurants discussed the challenges of
Advice Interactive Group
LSA15: Local Make or Break in the Next 24 Months
In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in
Annual Conference
LSA15: Digital Assistants and the Future of Search
Digital assistants offer broader utility than conventional search. Microsoft has invested heavily and is betting on Cortana as a differentiator across screens and platforms. Mike
Annual Conference
LSA15: Automation and the SMB Back-Office
A new generation of platforms and tools are providing “back-office” and marketing automation to small businesses. Panelists featuring Raj Mukherjee of GoDaddy, Peter Curzon of
Annual Conference
LSA15: McDonald, Cummings Receive Lifetime Achievement Awards
The Local Search Association (LSA) recognized the exemplary careers of two trailblazers in the industry at its LSA15 Conference. Chris Cummings, CEO of Marquette Group
Annual Conference
LSA15: Serving the Small-Budget Marketer
Serving the small budget marketer and keeping them happy remains a challenge. With a focus on performance, Perry Evans of Closely, David Mihm of Moz and
Annual Conference
LSA15: Where Does Local Fit in the Programmatic Future
Mobile, video, display: the online world is increasingly seeing ad budgets move to programmatic platforms. To help understand the future for location and local advertisers
Annual Conference
LSA15: The Future is Beaconing
Beacons are the latest technology marketers are optimistic can help create more effective marketing, personalization and assist in delivering “closed loop” attribution. Lara Mehanna of
Annual Conference
LSA15: Advanced Uses of Mobile Location
This session explored how location is being used in many unexpected ways to define audiences, enable personalization, measure traditional media and reshape media buying and
Annual Conference
LSA15: The Art of Mobile Ad Creative
While industry discussion is focused on audience targeting and attribution, ad creative is often the neglected variable driving consumer response. To provide a look into
Ad to Action Awards
LSA15: Announcing the 2015 Ad to Action Award Winners
Last night, after viewing videos from all of the 20 finalists, the winners of the 2015 Ad to Action Awards were announced on the main
Annual Conference
LSA15: The Impact of Mobile Scheduling, Booking, Payments
Mobile scheduling, booking and payments are changing the way consumers interact with local businesses. Smartphone adoption and apps are finally bringing these services into mainstream
Annual Conference
LSA15: Evolution of the YP Brand
Over the last few years, YP has been in the midst of a tremendous transformation in both products and services and branding. To talk through
AdMax Local
LSA15: What is Being Done to Combat SMB Churn?
As traditional media and digital pure play channels struggle to find the right mix of service and scale, no one seems to have fully cracked
Annual Conference
LSA15: Talking Transparency with ReachLocal CEO Sharon Rowlands
It’s been roughly a year since Sharon Rowlands took over at ReachLocal. During that time she’s sought to bring more transparency to the organization and a greater focus
Acquisitions
LSA15: Joe Walsh’s Return to Industry After Time as Investor & Consultant
During this featured speaker discussion, Joe Walsh, CEO of Dex Media, talked about his recent journey as an investor, consultant and board member and his
Annual Conference
LSA15: Mistakes Were Made, Lessons Learned
Failure is often more interesting than success and we learn so much from mistakes we make. During a panel featuring Elnora Cunningham of U-Haul, Bruce Howard of
Big Data
LSA15: Location Targeting, Location Data, Location Analytics
Location, location, location. The sophistication of location-targeting and online to offline attribution are really moving the needle when it comes to reaching local consumers and
Annual Conference
LSA15: Mobile and the Data Boom
There has been so much discussion about the mobile takeover. Much of the discussion, however, focuses on the use of those devices to search for
Annual Conference
LSA15: State of the Industry and Association
Welcome to LSA15! Today I opened the conference by looking at why so many companies are flocking to the business of local. In the 40