Advance Auto Parts

LSA15: The Brand Perspective

During the final LSA15 session, Heath Bradbury of Advance Auto Parts, Jessika Laudermilk of Toyota and David Harris of BJ’s Restaurants discussed the challenges of

Annual Conference

LSA15: Automation and the SMB Back-Office

A new generation of platforms and tools are providing “back-office” and marketing automation to small businesses. Panelists featuring Raj Mukherjee of GoDaddy, Peter Curzon of

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LSA15: Serving the Small-Budget Marketer

Serving the small budget marketer and keeping them happy remains a challenge. With a focus on performance, Perry Evans of Closely, David Mihm of Moz and

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LSA15: The Art of Mobile Ad Creative

While industry discussion is focused on audience targeting and attribution, ad creative is often the neglected variable driving consumer response. To provide a look into

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LSA15: Evolution of the YP Brand

Over the last few years, YP has been in the midst of a tremendous transformation in both products and services and branding. To talk through

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LSA15: Triggers and Causes of SMB Churn

Churn is a tremendous problem among providers of vendors serving SMBs with digital marketing solutions and services. Brendan King of Vendasta gave a look into

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LSA15: Tips for Selling Mobile to SMBs

Alison Callahan from UpSnap outlined the significant opportunity in the local space when it comes to mobile.  The company had traditionally focused on national sales,