Late last week Advice Local launched a new listing management product called Local Verticals. The product looks to help doctors, lawyers, accountants, financial advisors, home
Voice search is really picking up steam. In 2015, 60% of people who use voice search apps like Siri started doing so within the last
Yesterday YP announced that they have integrated Better Business Bureau (BBB) ratings within business listings on yp.com and the YP App. The ratings will only be
While local searches commonly start with a search engine, it isn’t as large of a portion that some might expect. According to a recent report from
Last year, Google+ and Google My Business wrapped up their messy divorce. Even before the official announcement, Google+ was packing its boxes and moving out
Google launched Accelerated Mobile Pages last week – a format for mobile webpages that reduces load time dramatically. In pages I tested, load times were
Six months in, is Google’s “Snack Pack” still taking a bite out of your clients’ local search ranking? The rollout of this major update saw
The LSA16 Conference in San Francisco March 7-9 will kick off with interesting discussions with some prominent players in the local space: Facebook, Constant Contact
If your digital marketing budget is not clearly split between national and local, you’re doing it wrong. For small and medium-sized businesses, the marketing budget
We have all been waiting for Facebook to make a big splash in local search. Instead, we have been hit with a few small ripples
A new YP survey found that most search tasks were initiated and completed by respondents relatively quickly — most in under an hour. According to
From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments,
Please join the Local Search Association (LSA) and CallRail for an exclusive webinar presentation Thursday, January 21 from 2:00 pm – 3:00 pm ET. It’s no
In addition to an end of the year webinar, we asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space.
Today’s local business owner has more options than ever to reach customers and market his or her products and services. And consumers are using new
The emergence of new technologies, social media platforms and the growing popularity of mobile has dramatically changed the market. For example, this year B2C mobile
The noise to signal ratio around local SEO metrics can become so loud at times that it overwhelms local marketers who begin feeling like they
We are constantly digitally connected. In fact, the average person spends over three hours a day using their smartphone. Even though mobile device activity now
New data shows that many consumers have already started to shop for the holidays. According to a Google study, 61% of shoppers will start researching
At my agency in Minneapolis, we recently had a client come to us with a need to get search engine visibility in the Minneapolis area,
