SEL: One of the Greatest Areas of Concern for SMBs is SEO
The results from LSA’s Local Pulse Study conducted by Thrive Analytics are in. Over a thousand SMB’s were surveyed on topics including where they need
Local Search
Moz Uses Data Science to Surface Local Search Insights
Backed by industry-leading data, comprehensive reporting, and the largest community of SEOs on the planet, Moz builds tools that help online marketers easily see their
Local Search
seoClarity Shares 3 Keys to Local Success for Enterprises
seoClarity is a global, enterprise-level SEO platform. Here is more from the company: “Search Experience Optimization”… only from seoClarity. Our completely disruptive technology will put
SEL: Top 10 Insights from the Experts at LSA15
The Local Search Association’s (LSA) Annual Conference brought in experts from across the globe to provide commentary and insight into trends and challenges that the
Local Search
TalkLocal Converts Consumer Searches to Offline Inbound Calls
TalkLocal is a local services marketplace and learning algorithm that matches consumers to businesses and then connects the consumer to the best local pro available
Advice Interactive Group
LSA15: Local Make or Break in the Next 24 Months
In the penultimate session at LSA15, a panel of experts discussed the key near-term developments that will impact local and mobile marketers most directly in
Annual Conference
LSA15: Digital Assistants and the Future of Search
Digital assistants offer broader utility than conventional search. Microsoft has invested heavily and is betting on Cortana as a differentiator across screens and platforms. Mike
Annual Conference
LSA15: State of the Industry and Association
Welcome to LSA15! Today I opened the conference by looking at why so many companies are flocking to the business of local. In the 40
Digital Boot Camp
Digital Boot Camp: What You Need to Know about Mobile Search
Faith Murphy of Yahoo shared a lot of data on why mobile marketing is so important to SMB’s in the business of local. 2015 will
Annual Conference
Digital Boot Camp: 5 Tips for Writing Content with SEO in Mind
The biggest difference maker when it comes to helping SMB’s improve SEO is content creation. The good news is that online marketing is also not
Bryson Meunier
Tips on Surviving the Upcoming Google Mopocalypse
Google’s mobile-friendly algorithm update, also referred to as the “mopocalypse,” is scheduled to go live on Tuesday, April 21. Recent data from Google explains the
Google
Google Study: 34X Increase in “Near Me” Searches Since 2011
The internet and the personal computer brought a world’s worth of information to our homes. Today, smartphones have brought that information to our pockets. As
Big Data
Infogroup: Indoor Location Data is Future of Listings Management
Infogroup Data Licensing is a provider of high-value business data to clients in search, navigation, and mobile. The company provides real-time location data that is
Webinar: Are You Ready for the Mopocalypse?
Please join LSA and guest presenters for an exclusive webinar presentation next Tuesday, April 14 from 2:30 pm – 3:30 pm ET. Google’s forthcoming algorithm change
local media
SEL: 10 Tips for Targeting Local Consumers
Geotargeting is the practice of delivering content to a consumer — via mobile or web — using geographic location information about that individual. At a
Goodzer
Goodzer’s Merchant Center Goes Beyond NAP into Enhanced Data
A recent study showed that brands are struggling to provide “depth” of content online. Outside of name, address and phone number, consumers aren’t getting access
Local Search
WebPunch Uses Automation to Facilitate Customer Reviews
WebPunch is a full-service online reputation management company that specializes in improving a company’s visibility and online credibility. The company creates “sophisticated solutions” intended to facilitate the
Local Search
Study: Brands “Get” Websites, Still Behind on Other Location Tactics
Despite the headline, not all multi-location brands have great, location optimized websites and, not all brands are behind when it comes to critical location tactics
local media
Top 10 Client Questions Faced by Digital Sales Teams
As outlined in a recent blog post, digital marketing expertise from one marketer to another varies dramatically. That same variation exists among SMBs and national
content marketing
Is Locally-Focused Marketing the Next Trend in Content Marketing?
Perhaps no better marketing term describes our current digital age better than hyperlocal, which is fast and nearby. Speaking of nearby, 91% of mobile users