In the whole “AI is eating the world” progression, the latest thing to be swallowed is shopping. The thought is that you can do all your shopping end-to-end within your AI engine of choice – from research to price comparisons to transactions. We round up the latest market moves.
ChatGPTs new shopping functionality lets users research and buy products without leaving the app. Now the program is emboldened with the addition of Walmart. We examine strategic implications.
Adobe projects generative AI-powered shopping to grow 520 percent year-over-year. Adobe’s unit of measurement seems to be AI-driven traffic to U.S. retail sites.
There’s new evidence this week that ChatGPT is becoming a more substantial source of referral traffic for eCommerce. This is being seen from the likes of Walmart, Target, Etsy, and eBay, which calms a growing disdain around AI search engines eroding traffic to websites, a la zero-click search.
Amazon Prime Day – which is really four days – reached record sales this year. Stretching from July 8th to 11th, U.S. retailers saw $24.1 billion in online spending, which is 30.3 percent year-over-year growth. It’s also the equivalent of two Black Fridays given 2024 online Black Friday sales of $10.8 billion.
Wix and Alibaba this week announced a new strategic partnership meant to help SMBs launch and grow their eCommerce efforts. The collaboration will give Wix customers an inside track to Alibaba’s eCommerce functions while giving Alibaba customers an inside track to Wix websites and storefronts.
Word came this week that Amazon is shelving its Inspire Feed. The feature – itself inspired by TikTok’s shoppability – launched in 2022 to blend Amazon-style shopping with social commerce vibes. The thought was to marry product discovery with transaction-enabled shopping – a compressed funnel.
Amazon has found its latest conquest: selling cars. This follows its entries into massive new markets such as healthcare, advertising, and cloud computing.
The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. Indeed, several predictions called for a dip in non-essential spending this holiday season. The evidence looks good so far, though there’s still time for declines
Amazon has reached the latest milestone in the elusive dream for last-mile logistics: ubiquitous drone delivery. After recently concluded its delivery trials in California, it’s now moving on to the next test market: Phoenix.
Google announced this week that AI will now be infused in the Shopping tab. This includes more intelligent shopping suggestions as well as a new personalized scrollable feed of shoppable items.
YouTube has formed a deal with Shopify to make more content shoppable. There are already lots of products promoted on YouTube – some of which are shoppable – but the latest brings greater ability to click and buy on the spot.
This week saw “Black Friday in July.” That’s right, it was Prime Day… which is actually two days. The Amazon-invented holiday broke records this year and we have all the data and takeaways.
Shopify announced this week that it has partnered with Target to give its merchants online amplification and distribution on Target.com.
Tiger Pistol has beefed up its platform. The company recently told Localogy that it’s among a few select partners to take part in Amazon’s Sponsored Display product, currently in beta.
The list of eCommerce players rapidly integrating generative AI features continues to grow. And the latest entrant is one of the original eCommerce engines: eBay. streamlining product listings.
Something caught my eye this morning in the course of my usual daily browsing of tech related news. It was about that year-round online garage
The FAA has approved Amazon’s request for its Prime Air service to fulfill drone deliveries beyond line-of-sight proximity. What does this mean for local commerce?
Hibu has announced that Amazon ads have been added to its SMB-focused digital marketing bundle. First teased back in October and available starting this week, the partnership involves Amazon’s Sponsored Display ads, which are targeted to high-intent Amazon shoppers.
Shoppable content continues to be an ongoing effort at TikTok, which mostly sits under its TikTok Shop program. It recently advanced these efforts with automated product tagging.
