The Eternal Question: Where Does SEO End and AIO Begin?
AI Search

The Eternal Question: Where Does SEO End and AIO Begin?

With the rise of AI engines comes the need to learn the still-opaque and quickly-developing art of AI optimization (AIO), also known as generative engine optimization (GEO). Just when you mastered SEO, this comes along. 

Yext Study Reveals AI Search visibility is Harder Than We Thought
AI

Yext Study Reveals AI SEO is Harder Than We Thought

New research from Yext reveals the inner workings of the AI engines increasingly used by consumers in place of traditional search. Though this usage continues to grow, the rules of engagement for companies seeking visibility remain unclear. But according to Yext, AI SEO may be harder than it looks.