What’s the fate of TikTok’s U.S. operations, and what are implications for SMB marketing? We interview SOCi’s Damian Rollison for insights.
In this edition of Localogy’s Local Radar series, we examine newly funded companies Mynt, Zimi & Lawhive.
To kick off 2025, Tiger Pistol has announced a series of planning guides for localized marketing. Following in the footsteps of its “Playbook” reports published
It is the nimble that survives in the long run. No business class model or framework is inherently advantageous over the other, but those that
User intent continues to be a key target in optimizing one’s presence. But the game has changed in terms of how that’s done, given new search players and user behavior. Christian Ward breaks it down.
What’s Google’s fate if it has to spin off Chrome? The latest figure to weigh in is Karla Jo Helms, whom we interview for her insights.
Small businesses are the backbone of local communities and global economies, but they face challenges managing the complexities of their operations. Mastercard stepped up to
The past year brought significant changes to Search Engine Optimization, with major algorithm updates and advancements in AI shaking up search engine optimization — local
Appease the mightly algorithm as always been at the core of digital marketing. But that principle will both amplify and take on new forms in 2025 says Christian Ward.
CNET recently named the top-ranked website hosts/builders for SMBs. To save you time, we’ll highlight their top takeaways… and also name the companies we believe they missed in their evaluation.
Chat GPT has launched its free search feature – the latest move that disrupts traditional search. We gather insights from Yext CDO Christian Ward.
Amazon has found its latest conquest: selling cars. This follows its entries into massive new markets such as healthcare, advertising, and cloud computing.
What’s Google’s fate if it has to spin off Chrome? The latest figure to weigh in is Andrew Shotland, whom we interview for his insights.
In this edition of Localogy’s Local Radar series, we examine newly funded companies Numa, Dinii, and AirDoctor.
Local news and information company, McClatchy, has successfully merged with accelerate360. The newly formed entity will operate under the name McClatchy Media Company (MMC). This
What’s the difference between personal and personalization? Yext chief data officer and frequent Localogy conference keynoter Christian Ward sees a big difference between the two. Not only that, but one is facing its demise, and the other is primed to flourish. Can you guess which is which?
Neighborly has rolled up several trusted local brands like Mr. Rooter, Molly Maids, and Mosquito Joe for a broad but focused home-services play. We captured the company’s drivers and dynamics at the recent Street Fight Live event.
Foursquare continues to lead the way in a key subset of local media & marketing: location intelligence. It’s een at it for about 15 years, and continues to innovate and advance the state of the art. What’s the latest in its endeavors? We had the chance to catch up with CTO Vikram Gundeti to find out.
Yelp today launched its end-of-year update. And it’s heavy on AI. Specifically, the company is positioning large language models to better connect consumers and local businesses.
Imagine asking a virtual assistant, “Why are our rankings dropping in Seattle?” and instantly receiving a clear answer — with the combined power of AI
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