To kick off 2025, Tiger Pistol has announced a series of planning guides for localized marketing. Following in the footsteps of its “Playbook” reports published throughout 2024, the goal of its planning guides is similarly to provide a sort of PSA for local marketers. And the full series is available on day 1.
Both the playbook and planning-guide series are free resources with valuable and tactical info for local businesses, but the subtle differences between them are evident. For example, its playbooks mostly addressed horizontal areas like multi-location campaign management and overcoming inflation.
The new planning guides will conversely be more vertically focused, including separate reports for QSR marketers, franchise marketers, beverage & consumer product marketers, as well as marketing resellers. This will make them highly targeted to the nuances of each target audience, rather than generic.
“Marketers today face evolving consumer behaviors, rising costs, and increasing competition,” Tiger Pistol VP of Business Development Sarah Cucchiara told Localogy Insider. “Tiger Pistol’s new planning guides provide the tools and knowledge needed to navigate these complexities with confidence”
Tiger Pistol’s Latest Playbook Tackles Multi-Location Campaign Management
Tools of the Trade
Going deeper into the vertical categories noted above, some will also be more horizontally oriented, to be fair. For example, franchise marketers span vertical categories. To break down each report and its goals, here’s a highlight reel of each, provided to Localogy from Tiger Pistol…
- QSR Marketers will learn how to enhance loyalty programs, protect margins amidst inflation, and create high-impact vertical video ads to boost engagement and sales across franchise networks.
- Franchise Marketers gain tools to ensure brand consistency, streamline campaign management, and tackle challenges like privacy concerns and inflation through localized strategies.
- Beverage and Consumer Product Marketers will uncover ways to empower trade partners, adapt to local market dynamics, and maintain consistent messaging across independent retailers, retail chains, and geo-targeted areas.
- Marketing Resellers will explore scalable advertising solutions to meet the demand for SMB digital advertising, drive client results through innovative services, and boost operational efficiency to grow revenue.
“Each guide offers insights on using platforms like TikTok, Instagram, Facebook, and Amazon Sponsored Display for local advertising, said Cucchiara, “along with actionable strategies to tackle industry-specific challenges, streamline operations, optimize budgets, and build authentic connections with communities.”
Rare & Valuable
Sticking with that last point, one of the goals of these reports – as promised with anything labeled “planning guide” – is tactical and tangible recommendations. That prescriptive approach is rare and valuable considering a sea of generic content-marketing white papers from tech vendors these days.
For example, a few report components named by Tiger Pistol are:
- Vertical Video Best Practices: Techniques for creating scroll-stopping ads on TikTok, Instagram, and Facebook.
- Platform Selection Insights: Data-backed comparisons to choose the right platforms for your goals.
- Localized Activation at Scale: Success stories demonstrating the power of hyper-local campaigns.
- Amazon Sponsored Display Opportunities: How to leverage audience insights for local engagement.
In addition to being targeted and tactical, the contents of these reports are validated. In other words, they come directly from Tiger Pistol’s platform and its work with local businesses. That offers a direct line to local business strategies that are working and not working, with meaningful sample sizes.
“These guides are a direct response to the challenges our clients have shared with us,” said Cucchiara. “We’ve focused on delivering actionable strategies that address their specific pain points, whether it’s scaling local campaigns effectively, engaging customers through innovative ad formats, or ensuring every dollar spent drives measurable impact.”
Check out the full series here.
