From innovative technologies to data-driven insights, we will explore effective approaches, challenges, and opportunities for leveraging DOOH to reach and resonate with diverse local audiences.
This session featured a deep dive into the world of 1st party data and discovering how to align consumer expectations with business needs. Localogy’s Dan
After 25 years of incremental advances in search, the doors are blown off in the AI era. From organic to paid we look at real-world
AI is on everyone’s mind, but there’s also mass confusion about what it is and where it applies. Our fan-favorite AI expert will break down
Serving large audiences is an exercise in getting to know your customer. How has Torstar elevated its business and survived a challenging publishing environment by
Retail media networks are all the rage. At a time when retailers are looking to reinvent themselves and diversify revenue, media networks let them monetize
The LSG SERP Summary tracks 20 million U.S. keywords, initially all in the home services category. This session highlights what really changed in these verticals
When it comes to AI, there’s a lot of noise out there. And most of it is focused on consumer or large-business endpoints. But what
What is the lead-generation loophole and why is it important? We dive into the strategic implications of this little-known piece of federal legislation. Key Takeaways
At L24, Localogy’s Mike Boland interviewed Chad Richard of Yelp (on the company’s 20th anniversary) about what Yelp’s massive corpus of data is telling the
Localogy regularly measures the nature and pace of technology adoption by small businesses. We kicked off this year’s L24 event in Texas with a fresh
Uber Eats has launched a new feed within the app that serves TikTok-style videos that showcase local food options.
Thryv has named former Symantec executive Rees Johnson as its new Chief Product Officer, replacing the recently departed Ryan Cantor. Johnson was most recently the
In E66 of Localogy’s This Week in Local, co-hosts Mike Boland and Charles Laughlin unpack what we learned from future of work startup Read.ai’s recent
Though Apple Vision Pro’s marketing emphasizes consumer use cases, its practical adoption in its early days is enterprise-weighted. We examine the evidence.
Anyone who knows me knows I am not a young man. For me, an avocado green rotary phone on the kitchen wall isn’t weird. Not
Chase announced that it’s launching its own media network. Known as Chase Media Solutions it will include inventory within its app, website, and other channels to deliver targeted ads and deals.
In E65 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about extending retail media networks to small businesses. Mike
We noticed a couple of stories over the weekend that are related in a certain significant way. They both tie back to something we wrote
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
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