Data Firm Precisely Leans into Spatial Analytics

The data analytics company Precisely has rolled out a new set of solutions that bolster its spatial analytics capabilities. 

The Massachusetts-based software company today rolled out its new Spatial Analytics and Data Enrichment services for its Precisely Data Integrity Suite. 

What’s notable here is that Precisely is leaning into the spatial analytics space. This matters to local. Spatial data plays a big role in helping location-based businesses (e.g., retail, banks, restaurants) make better decisions. For example in evaluating how a location performs or deciding where to open a new location. 

So according to a Precisely spokesperson, with the new spatial analytics capability, “customers can discover patterns, trends, and relationships between location-based datasets and easily share valuable findings through enriched business processes, maps, and reports to accelerate revenue growth.”

Precisely also rolled out the following as part of the new set of capabilities.  

Private Mainframe Replication API. This container-based solution for mainframe replication gives users the freedom to move data according to their needs. This helps highly regulated companies.

Data Enrichment Service. According to Precisely, this service offers quick data enrichment with datasets that require little preparation. The service helps organizations identify trends, patterns, and anomalies that might not be apparent with first-party data alone.

“Customers can now access a complete range of data integrity capabilities in the way that works best for their business. This allows them to quickly and easily fuel their organization with highly trusted data,” said Precisely  Chief Product Officer Chris Hall.

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