In Episode 81 of Localogy’s This Week in Local podcast, my co-host Mike Boland shares details from a recent scoop on Localogy Insider. He breaks down Amazon’s pilot program for its sponsored display ads. He reveals how it’s expanding beyond traditional product advertising to include local service businesses.
Mike also discusses the involvement of key players like Hibu and Tiger Pistol and what this means for the future of local digital marketing.
The conversation addresses the broader implications of Amazon’s first-party data strategy in our increasingly privacy-focused world. It also shares insightful analysis of the potential challenges Amazon faces in navigating the fragmented local market.
This episode is a must-listen for anyone interested in the evolving world of local advertising and eCommerce.
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