Recent Localogy research revealed some SMB apprehension around AI adoption. Does this mean that you should never say “AI” when marketing or selling software to SMBs? The short answer is that “it depends.”
Meta made big headlines last week by revealing the levels of automation on its ad tech horizon – everything from ad creative to budgeting to campaign management. We talk to Evocalize CEO Matthew Marx about what it all means and who it affects.
ocation Intelligence and data management provider Precisely today joined the expanding ranks of companies bringing AI into the fold. Though the company isn’t new to AI, this latest move buttresses its data offerings with things like an AI-powered Address Proximity Search.
Shopify recently launched a batch of AI-powered features to help its merchants beef up their online stores in automated ways. This takes form throughout Shopify’s suite, including an AI generator for creating product images, banner ads, and other visual assets.
As TikTok’s fate as a U.S. operation continues to fluctuate, one hypothetical continues to tickle our speculative interest: What does a post-TikTok America look like?
As with all forms of emerging tech, the primary question on our minds is how it applies to SMBs. And do they actually care about
As you likely know by now, Meta is currently fighting a lawsuit brought by the U.S. Federal Trade Commission, which alleges that the tech giant has engaged in unfair trade practices. So to make sense of it – as with all-things antitrust – we turned to our go-to legal expert James Ward.
The decibel level for AI continues to rise in the tech press and analyst corps. Though it’s overhyped to a degree and doesn’t apply to
One looming question in Google’s AI embrace is how it impacts the way it serves ads. Google took steps to answer this question over the past week. We assemble the evidence.
Apple Maps emboldened its local knowledge this week with place data for restaurants and golf courses. Specifically, it announced a collaboration with the MICHELIN Guide, The Infatuation, and Golf Digest to bring in better listings data in these categories.
This week, Yext announced that it secured a $200 million debt facility from BlackRock. This replaces the revolving credit facility it had with Silicon Valley
During this week’s I/O keynote. Google brought the transformative AI-centric search paradigm, AI Mode, from open beta (Google Labs) to widescale availability, at least for U.S. users.
Bluehost has announced a new open-source eCommerce play, meant to lower barriers for SMBs to sell online. It accomplishes this by simplifying the process of opening a store, managing it, and selling products.
Yelp is back with its latest report, measuring the strength of various airport brands. Including staples like Hudson News and Starbucks, these are the brands that are often seen throughout airport terminals.
Airbnb this week took the latest step towards becoming a more holistic and comprehensive local services app. It’s now curating and offering local services and experiences that are relevant to bookings. This brings it closer to the holy grail of the on-demand economy: becoming a super app.
These are transformative times for search, challenging its longstanding dominance as the front door to digital knowledge. But will that disruption displace Google or elevate it? It’s probably a bit of both, but mostly long-run upside according to SearchMAS co-founder Juan Pablo Nieto.
As the social mapping wars heat up, Snap has announced a milestone in its competitive play, Snap Map. The feature has surpassed 400 million monthly active users, which is a decent portion of Snap’s overall user base of 900 million monthly actives. This also makes it the most engaged social map.
Less than a week after it dropped its last marketing playbook, Tiger Pistol is back with the latest in the series, this time focusing on local home services. This notably zeroes in on one vertical, whereas most of its previous marketing playbooks examined horizontal functions such as the art of marketing resellers.
The deadline for TikTok to come up with a U.S. owner is approaching fast – now about a month away. Even though the deadline could
Last year, around this time, California Governor Gavin Newsom named May as the state’s Small Business Month. So as we enter the second annual commemoration,
