Author Archive

Will Omnicom / IPG Accelerate Big-Agency Declines?

Will Omnicom/IPG Accelerate Big-Agency Declines?

Consolidation continues to rock big ad agencies and holding companies. The latest mega-merger, as you’ve likely heard, is Ominicom Group’s $13 billion+ acquisition of rival Interpublic Group (IPG). The deal forms the world’s largest ad-holding group, including brands like FCB, Mediabrands, Acxiom, and BBDO.

Clearlake and Siris Double Down On Newfold Digital web hosting and SMB digital services

Clearlake and Siris Double Down On Newfold

Web hosting, services, and commerce powerhouse Newfold Digital announced this week that it has received $100 million in financing. The Newfold Digital investment notably comes

Is Sinclair Angling to Acquire Scripps? And Will it Work?

Is Sinclair Angling to Acquire Scripps? And Will it Work?

Sinclair shook up the media and broadcasting worlds this week by taking an 8.2 percent equity stake in E.W. Scripps. The $15.6 million in Scripps’ Class A common stock isn’t enough to raise eyebrows, except for the fact that it signals a clear intent to acquire the broadcaster, possibly in hostile style.

Yelp’s Top Brands List Reveals What Drives Local Success

Yelp’s Top Brands List Reveals Local Success Factors

Yelp today launched its latest list of top U.S. businesses. Following similar efforts to rank the top SMBs, today’s report ranks national brands. These are businesses with physical locations in local markets, but those that have a broader footprint, otherwise known as multi-location (MULO) brands. 

TikTok Takes a Step Closer to Local Discovery Engine

TikTok Takes a Step Closer to Local Discovery Engine

TikTok this week took the latest in a series of ongoing steps towards becoming a local discovery engine. Its new nearby feed filters videos and topics, based on what’s happening near a given user.

Can Amazon Deliver Diapers in <30 Minutes?

Amazon’s new delivery promise is 30-minute-or-less program for certain items and locales. This is just the latest in a long line of attempts to shave seconds off the clock in local deliveries.

Google Raises the Stakes in the AI Mapping Wars

Google Raises the Stakes in the AI Mapping Wars

Just a few weeks after the latest batch of Gemini-centric updates in Google Maps, it’s out with a new set of features. True to the mapping wars, these are meant to gain an edge on Apple Maps, and the other challengers.

Automating the Future of Work: A Conversation with Vendasta, Part 2

To break down Vendasta’s moves and motivations, we recently had the chance to catch up with founder & CEO Brendan King. After Part I of the interview, we continue the action here with Part II, where King goes deeper into what’s next for Vendasta. 

Can ChatGPT Handle Your Holiday Shopping List?

In the whole “AI is eating the world” progression, the latest thing to be swallowed is shopping. The thought is that you can do all your shopping end-to-end within your AI engine of choice – from research to price comparisons to transactions. We round up the latest market moves.

How Can QSRs Automate Marketing in the Face of Economic Headwinds?

How Can Multi-Location Brands Gain a Competitive Edge in the AI Era?

Entitled, 026 Local Advertising Planning Guide for Multi-Location Brands, Tiger Pistol’s latest report details local marketing tips and tactics for multi-location (or MULO as we call it) brands to gain a competitive edge. This is the second in Tiger Pistol’s latest series of marketing playbooks.

GEO's Big Moment: Behind the Adobe $1.9B Semrush Acquisition

GEO’s Big Moment: Behind Adobe’s $1.9B Semrush Acquisition

Adobe announced yesterday that it will acquire digital marketing and SEO giant Semrush for $1.9 billion. Among other things, this signals the importance of generative engine optimization (GEO), as Adobe looks to integrate content optimization into the creative outputs of its flagship Creative Cloud. 

Sendbird Democratizes Agentic AI

AI-powered enterprise communications company Sendbird this week launched a white-labeled personal concierge. Known as Delight.ai, it gives brands and app developers a way to integrate VIP-level concierge functions into their customer-facing apps, thus boosting their quality and stickiness.

The Maps War Enters the AI Era

The Mapping Wars Enter the AI Era

Gemini’s integrations in Google Maps have ratcheted up with a more conversational interface that can be best described as an in-route concierge. While driving, users can do things like ask Gemini about places of interest along their route, or any other specific urges.

Lessons in Evolving & Adapting: Yext Sunsets Knowledge Assistant Tool

Lessons in Evolving & Adapting: Yext Sunsets Knowledge Assistant Tool

We recently discovered that Yext has deprecated its Knowledge Assistant tool. These types of moves generally don’t get the fanfare and press attention that new product launches get, but can often represent strategic maneuvers that are worth shining a light on. What can we learn from this move?

Bluehost Gets a Boost From Oracle Cloud Infrastructure

Bluehost Gets a Boost From Oracle Cloud Infrastructure

Web hosting powerhouse Bluehost has announced that it has upleveled its platform by integrating Oracle Cloud Infrastructure (OCI). Among other things, this will make the millions of WordPress websites hosted on its servers – many of which are SMB websites – faster and more performant. 

Google Pompelli Automates SMB Social Ads

Google Pomelli Automates SMB Social Ads

The latest product in the prolific Google Labs does just this. Known as Pompelli, the joint effort from Google Labs and DeepMind automatically assembles ad campaign creative assets like banner ads. Like several multi-step agentic AI tools that are developing, it turns detailed prompts into action and output.