SMB marketing leader vcita has released a study that profiles today’s SMB and what makes it tick. The short version is that churn rates are indeed higher than ever, so the name of the game for media companies is to make themselves sticky.
Comcast’s Universal Ads division furthered its local play this week through a channel partnership with SearchKings that will provide a bridge to SMBs.
Street Fight Live took place a few weeks ago in Los Angeles, and we’ve examined various sessions & talks here on Localogy Insider. To cap off that coverage, what were the show’s overarching themes, threads, and takeaways? There were many, but we’ve picked three that stood out most to us.
ChatGPTs new shopping functionality lets users research and buy products without leaving the app. Now the program is emboldened with the addition of Walmart. We examine strategic implications.
Local advertising platform Tiger Pistol announced today that it has signed a two-year agreement with Best Version Media to Automate Social advertising. The deal brings together BVMs SMB reach with Tiger Pistol’s advanced capabilities, such as AI-powered creative and social campaign automation.
There’s no question that the rise of AI is having an impact on traditional search. This was the topic of a talk at Street Fight LIve, including quantitative analysis of the current search landscape, and strategies for businesses to navigate it.
GroundTruth advanced the ball this week for its ongoing offline attribution endeavors. It has partnered with Place Exchange to bring its extensive network of DOOH premium inventory into GroundTruth’s Ads Manager.
Yext’s latest consumer survey (1000+ U.S. adults) reveals that a small share of Americans trust the first search result. Not only that, but they’re looking beyond search as most toggle between AI engines, social media, and review sites. Each is gaining traction and credibility… at the expense of search.
Franchise marketing continues to be a double-edged sword. It presents challenges that exceed standard challenges of local marketing & commerce. But when done right, franchise brands have a natural advantage in local markets. This was the topic of a panel at last week’s Street Fight Live event.
Adobe projects generative AI-powered shopping to grow 520 percent year-over-year. Adobe’s unit of measurement seems to be AI-driven traffic to U.S. retail sites.
Feed-based social media and out-of-home media (basically billboards), are strange bedfellows. Though they embody traditional and new media, respectively, TikTok has brought together this odd couple in elegant ways, including using TikTok posts as creative content for out-of-home screens.
Joining the SMB-focused companies that publish thought leadership to support their go-to-market strategies, Scorpion has released the 2025 Law Firm Search Trends Report. Built around
One of the many things being disrupted by AI is the creator economy. And like other sectors vulnerable to that disruption and displacement, the high-level advice is to stop complaining and lean into it. It’s coming either way, so creators – and marketers that utilize them – should figure out ways to leverage it.
We continue to observe an uptick in companies that are bringing a cocktail of AI-based technologies — machine learning, computer vision, etc. — to physical retail. The thought is that store aisles can be searchable and stores themselves can be smarter, optimizing product placement and real-time inventory.
There’s new evidence this week that ChatGPT is becoming a more substantial source of referral traffic for eCommerce. This is being seen from the likes of Walmart, Target, Etsy, and eBay, which calms a growing disdain around AI search engines eroding traffic to websites, a la zero-click search.
Location intelligence and data management platform Precisely today announced a few upgrades and enhancements to its Data Integrity Suite. The goal is to automate and advance data quality for Precisely’s enterprise customers, which naturally includes a fair dose of AI for automated intelligence.
As AI continues to eat the world, a looming question is whether we’re in a bubble. That question doesn’t mean to suggest that AI doesn’t
Amazon has become the latest company to promise a world in which AI agents complete multi-step workflows for you. This is the flavor of AI known as agentic, and it holds the most potential for resource-constrained SMB.
In this edition of Localogy’s Local Radar, we focus on AI and SMB-SaaS startups addressing the accounting & finance vertical.
Bluehost this week has continued a recent trend: infusing its C-Suite with new talent. These include CMO Salim Ali and CFO Wesley Pua. Both represent a newly-refined focus on evolving in an AI-powered world.
