
Will Omnicom/IPG Accelerate Big-Agency Declines?
Consolidation continues to rock big ad agencies and holding companies. The latest mega-merger, as you’ve likely heard, is Ominicom Group’s $13 billion+ acquisition of rival Interpublic Group (IPG). The deal forms the world’s largest ad-holding group, including brands like FCB, Mediabrands, Acxiom, and BBDO.


















