Local Radar: Airship, Moxie & Mangomint
In this edition of Localogy’s Local Radar series, we examine newly funded companies Airship, Moxie, and Mangomint.
Mike Boland
October 1, 2024
Mike Boland
Mike Boland, senior analyst with Localogy, was one of Silicon Valley’s first tech reporters of the internet age as a staff reporter for Forbes magazine starting in 2000. His comments have appeared in The New Yorker, The Wall Street Journal and The New York Times.
Yext Offers a Model for the AI Era
At the center of several trends we’re watching is Yext. The company embodies fundamentals in presence management – a core subset of local media & marketing – while also being at the vanguard of AI. We dive into insights from CEO Mike Walrath.
Mike Boland
September 27, 2024
Is TikTok Coming For Google’s Business?
The latest blow in TikTok’s search conquest has landed. It’s leaning in further to its search engine use case by adding the next logical component: a paid search program. Known as TikTok Search Ads Campaign, it will offer paid placement for contextually-targeted promotions on its search results page.
Mike Boland
September 26, 2024
Publicis Beefs Up its Attribution Play with Mars United Commerce
After recently asking if Publicis has gotten too big, we learned this week that it just got a little bigger. The company announced the acquisition of commerce marketing firm Mars United Commerce (formerly the Mars Agency), whose intelligence platform is hoped to round out Publicis’ analytics muscle.
Mike Boland
September 25, 2024
Yelp Reports Robust Growth for Local Home Services
Home services are on a roll. This is according to Yelp’s State of Services report, which launched today to track health and activity in local services, as seen on Yelp.
Mike Boland
September 24, 2024
ChatGPT’s Next Home: Your Car
When it comes to mobile devices where high-intent local searches are conducted, your car is an opportune vessel. This is why ChatGPT is starting to show up there. We examine Volkswagen’s latest play.
Mike Boland
September 20, 2024
Centaur Status: 3 Lessons from SOCi’s Path to $100 Million ARR
Soci – a digital marketing powerhouse in the Localogyverse – recently announced its induction into the Centaur Club. Always looking for extractable and transferrable lessons, we caught up with CMO Monica Ho to discuss.
Mike Boland
September 19, 2024
Is Data Mistrust Holding Back AI Adoption?
AI is only as good as the data that you feed it. And this concept of data readiness was the focus of a new study from Precisely and the Center for Applied AI and Business Analytics at Drexel University’s LeBow College of Business.
Mike Boland
September 18, 2024
Apple Vaults Visual Search
One particular flavor of AI stood out during Apple’s Glowtime event: visual search. Specifically, Apple’s Visual Intelligence will be a valuable part of the Apple Intelligence mix.
Mike Boland
September 17, 2024
Gannett’s LocaliQ Raises its Game with Yelp Ads
Last week, Gannett digital marketing subsidiary LocaliQ dropped several announcements that elevate its ability to bring presence and promotion to SMBs. These expand LocalIQ’s marketing suite, with the ultimate goal of retaining business, and broadening its addressable market to a wider range of SMBs.
Mike Boland
September 13, 2024
Yext Social Federates & Formalizes Local-Social Marketing
Yext has announced the official release of Yext Social – a social media management tool meant for multi-location (MULO) brands to manage their social presence.
Mike Boland
September 11, 2024
Foursquare Elevates its Attribution Engine with Sales Impact
Foursquare today has rolled out the latest feature to its attribution engine, Foursquare Attribution. Known as Sales Impact, the feature tracks a more extensive and holistic set of steps that consumers take before they buy something.
Mike Boland
September 10, 2024
Apple Doubles Down on Intelligence, Introduces Visual Search
During Apple’s big Fall hardware event yesterday, one thing that stood out (besides the new iPhone 18 line) was its commitment to Apple Intelligence. First announced at the Spring WWDC event, Apple Intelligence will permeate Apple devices and apps, bringing more AI and automation into the mix.
Mike Boland
September 10, 2024
FranShares Brings Crowdfunding to Local Franchises
New investing platform FranShares wants to lower barriers to franchisee ownership by bringing the crowdfunding model to the franchise world.
Mike Boland
September 6, 2024
Automattic Will Migrate Half a Billion Tumblr Blogs to WordPress
The already-massive WordPress universe just got bigger – to the tune of half a billion Tumblr blogs. This follows Tumblr’s 2019 acquisition by WordPress.com owner
Mike Boland
September 5, 2024
Google Doubles Down on Offline Maps & Circle-to-Search
Google just dropped a big release with a series of updates that are relevant to local search. So we’ve assembled the highlights and quick analysis for Localogy Insider readers.
Mike Boland
September 4, 2024
Which Social Apps Get the Most Engagement?
According to eMarketer, Facebook has the greatest overall daily engagement (20 min). That compares to TikTok (18 min) and Instagram (16 min). But it’s not all good news…
Mike Boland
September 3, 2024
What’s Yelp’s Position on its Antitrust Suit Against Google?
Earlier this week, Yelp filed an antitrust lawsuit against Google. This is Yelp’s latest move in a longstanding battle against Google’s practices. The suit alleges that Google used monopoly positioning to prevent competition and dominate local search and ad markets.
Mike Boland
August 30, 2024
Walmart+: the New Home of the Whopper
Walmart has recently taken QSR collaborations to new levels It’s new Burger King collaboration grants Walmart+ members a robust 25 percent discount on all food ordered via the Walmart app at any Burger King locations.
Mike Boland
August 29, 2024
Openmart Offers Pain Relief For SMB Sales
Openmart wants to tackle the most vexing and longstanding challenge of the multi-billion dollar SMB Saas sector: sales. We examine drivers & dynamics
Mike Boland
August 28, 2024