T-Mobile has announced that it has entered into a definitive agreement to acquire Vistar Media. For those unfamiliar, Vistar is a formidable ad network and adtech play in the digital out of home (DOOH) realm. This diversifies T-Mobile’s revenue mix and achieves some synergies with its core business.
Based on a survey of 1,000 U.S. consumers conducted in September, a GoDaddy report signals that recommendations from family, friends, and colleagues are losing their potency, given the greater trust that’s now put in the influencer economy.
Though there are orbiting variables that could change the fate of TikTok in the coming days, the current reality is that its “divest or die” congressional act is in effect. What will this mean for SMBs that rely on the platform?
Where are we now in the world of hiring? Skills marketplace Upwork has ample first-party data to answer that question… and insights to make sense of it all. We recently gathered some of those insights.
Two notable AI updates crossed our desks this week: One from Microsoft and one from Google. Both continue to push AI features front & center in their respective productivity suites. This will be a high-stakes arms race for both.
In this edition of Localogy’s Local Radar series, we examine newly funded companies Safara, Carecode & Culina Health
What’s the latest consumer behavior on social media, and how does that translate to brand marketing tactics?
A few weeks ago, Thryv added an analytics tool to its arsenal of SMB SaaS offerings. Known as the Thryv Reporting Center, it “ties everything together”
What’s the fate of TikTok’s U.S. operations, and what are implications for SMB marketing? We interview SOCi’s Damian Rollison for insights.
In this edition of Localogy’s Local Radar series, we examine newly funded companies Mynt, Zimi & Lawhive.
To kick off 2025, Tiger Pistol has announced a series of planning guides for localized marketing. Following in the footsteps of its “Playbook” reports published
User intent continues to be a key target in optimizing one’s presence. But the game has changed in terms of how that’s done, given new search players and user behavior. Christian Ward breaks it down.
What’s Google’s fate if it has to spin off Chrome? The latest figure to weigh in is Karla Jo Helms, whom we interview for her insights.
Appease the mightly algorithm as always been at the core of digital marketing. But that principle will both amplify and take on new forms in 2025 says Christian Ward.
CNET recently named the top-ranked website hosts/builders for SMBs. To save you time, we’ll highlight their top takeaways… and also name the companies we believe they missed in their evaluation.
Chat GPT has launched its free search feature – the latest move that disrupts traditional search. We gather insights from Yext CDO Christian Ward.
Amazon has found its latest conquest: selling cars. This follows its entries into massive new markets such as healthcare, advertising, and cloud computing.
What’s Google’s fate if it has to spin off Chrome? The latest figure to weigh in is Andrew Shotland, whom we interview for his insights.
In this edition of Localogy’s Local Radar series, we examine newly funded companies Numa, Dinii, and AirDoctor.
What’s the difference between personal and personalization? Yext chief data officer and frequent Localogy conference keynoter Christian Ward sees a big difference between the two. Not only that, but one is facing its demise, and the other is primed to flourish. Can you guess which is which?
