Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
The headline from the past week of Q3 earnings is tough times for ad-supported tech giants. Given those headwinds, can social players create more defensibility through revenue diversification. And could subscription revenue be the answer?
Yelp announced today that it’s coming to an inbox near you. This comes about through a partnership with MailChimp that brings Yelp Fusion into the email marketing mix. We examine the drivers and dynamics for SMB marketing.
In honor of the upcoming Veteran’s Day, Yelp announced a series of moves to support veteran-owned businesses. These include a way for businesses to self-identify as veterans, a new fund , and a resource hub for these proprietors.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
What were the rationale and outcome so far for Adobe’s recent Figma acquisition? And what value does it add to Adobe’s growing empire? These concepts were covered in the acquisition’s aftermath, but new insights came to light at this week’s Max Conference.
The creator economy continues to grow. This consists of the emerging crop of individuals and SMBs that create content for marketing purposes or the product itself. We examine the latest evidence for this segment’s growth and evolution.
AppsFlyer reports that Apple Search Ads tripled in market share since 1H 2020. During the same period, other search ad competitors’ market share declined, the most consequential (billions in revenue) being Google and Meta. We dive in.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Will the metaverse require SMB resellers? Like past emerging tech, will they need their hands held by local agencies and sales reps? We break down the drivers and dynamics in the wake of the Localogy Place conference.
As the world returns to IRL activity, so is Shopify. The eCommerce enabler’s latest move turns merchants’ smartphones into POS terminals… no additional hardware required. We examine the drivers and dynamics.
TikTok may be following the Amazon playbook. Clues have emerged to signal its intentions to build out a shipping and logistics network. This would elevate its social commerce efforts and signal more about its business model plans.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
Last month, Localogy held its annual Place Conference in New York City. The theme was the “real-world metaverse.” Though the broader metaverse continues to be
Live shopping is having a moment. As the staid but lucrative format trudges on in the halls of QVC, it’s finding new life among social apps. TikTok is the latest to jump on board and we break down strategic implications.
Walmart has become the latest retailer to join the immersive shopping age. A corollary to the “shoppability” movement that we often cover, this is all about giving shoppers more immersive options to visualize products.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
At the recent Localogy Place conference, Meta’s Matthew Christiansen walked us through the company’s metaverse vision and execution so far. How have brands like Wendy’s provided a model for metaverse marketing? We break it down.
Google’s annual Search On event featured several updates to core search and orbiting products like Maps. Given the prominence and centrality of mapping to local commerce, we’ll start there. We break down the drivers and dynamics.
Niantic has accelerated its “real-world metaverse” ambitions by launching Lightship for Web. This makes its platform more accessible and scalable by making it web-enabled (as opposed to apps). We examine strategic drivers & dynamics.
