Author Archive

SMB SaaS and the Telco Provider Channel Localogy

SMB SaaS and the Telco Provider Channel

vcita fielded a survey to 250 SMB owners about their relationships with their telcos. Do they use them for just telephony services (broadband, cell service, etc.), or for a broader bundle of marketing tools?

Hibu Acquires RevLocal to Go Deeper and Wider

SMB-focused digital marketing powerhouse Hibu has announced that it acquired location-focused martech innovator RevLocal. The deal, priced at an undisclosed amount, accomplishes a few things

YouTube and Shopify Challenge TikTok Shop

YouTube and Shopify Challenge TikTok Shop

YouTube has formed a deal with Shopify to make more content shoppable. There are already lots of products promoted on YouTube – some of which are shoppable – but the latest brings greater ability to click and buy on the spot. 

Has Publicis Agency Gotten Too Big for Its Own Good? Localogy

Has Publicis Gotten Too Big for Its Own Good?

Publicis has grown into a giant in the agency/ad-tech world through a steady stream of such acquisitions and a focus on blitz-scaling. But has this brought unintended consequences?

Meta Joins the mapping wars

Meta Joins the Local Mapping Wars

Instagram revealed plans to develop a social mapping function. Similar to Snap Map, the idea is to array social signals on a map.

FTC Officially Bans Fake Reviews

The FTC has announced its final rule that bans fake reviews and testimonials. We break down the results and provide an official statement from the reviews king: Yelp.

Automattic Doubles Down on AI Writing Assistants

WordPress.com owner Automattic has launched a new writing assistant. Known as Write Brief with AI, the AI assistant function is meant to automate the tedious process of editing and improving website copy for individuals and SMBs.

Soci Chat is An AI-Fueled Resource for Multi-Location Businesses | Localogy

Chat GPT Mobile App Hits Revenue Milestone

OpenAI’s latest bar it has set involves its mobile app usage. Specifically, the ChatGPT app derived $28 million in net revenue on iOS and Android in July, according to Appfigures. 

Yelp Reports Strong Q2 Earnings, Driven By Home Services , Localogy

Yelp Reports Strong Q2, Driven By Home Services

In Yelp’s Q2 earnings, it reached record net revenue and strong net profit at the high end of its outlook range. Growth was fueled primarily by its core advertising revenue stream, with particular strength in home services.

X Takes the Next Step Towards Super-App Status

X Takes the Next Step Towards Super-App Status

App researchers have found experimental code for a “Payments” button in the X navigation bar. What does this mean for our ongoing speculation that X is building a super app?

SOCi Reaches $100 Million ARR Milestone Localogy

SOCi Reaches $100 Million ARR Milestone

SOCi, the CoMarketing Cloud for multi-location businesses, announced a notable milestone in its evolution as a business: $100 million in annual recurring revenue (ARR). This

Google Maps Animates Paris Localogy

Google Maps Animates Paris

Just in time for the 2024 Summer Olympics in Paris, Google has brought its signature geospatial animations to the city. We examine drivers & dynamics.

Do SMBs Really Want Human-Like Chat Agents? Localogy

Do SMBs Really Want Human-Like Chat Agents?

At SIGGRAPH 2024, Mark Zuckerberg and Jensen Huang imagined together a day when every small business would have a virtual assistant in the form of embodied avatars that support customers. We shoot holes in the idea. 

Chatmeter Embracing AI-based Risk Monitoring Localogy

Chatmeter Elevates Customer Surveys

Chatmeter announced today that it’s releasing version 2.0 of its Surveys product. One of the features nested within its Pulse AI: Signals platform, Surveys lets multilocation businesses gather customer insights.

Apple Doubles Down on Intelligence, Introduces Visual Search

Siri Gets a Stay of Execution

Apple Intelligence will uplevel Siri, answering our question of whether Siri gets killed or gets a brain transplant. How exactly will Siri improve? We go down the list.

Apple Maps Ads Are Coming - Will They Drive Billions or Damage Trust?

Apple Maps Comes to a Browser Near You

Starting in public beta, users can access Apple Maps for the first time via their web browser, including directions, curated city guides, and other app favorites like Look Around.