To kick off 2025, Tiger Pistol has announced a series of planning guides for localized marketing. Following in the footsteps of its “Playbook” reports published
User intent continues to be a key target in optimizing one’s presence. But the game has changed in terms of how that’s done, given new search players and user behavior. Christian Ward breaks it down.
What’s Google’s fate if it has to spin off Chrome? The latest figure to weigh in is Karla Jo Helms, whom we interview for her insights.
Appease the mightly algorithm as always been at the core of digital marketing. But that principle will both amplify and take on new forms in 2025 says Christian Ward.
CNET recently named the top-ranked website hosts/builders for SMBs. To save you time, we’ll highlight their top takeaways… and also name the companies we believe they missed in their evaluation.
Chat GPT has launched its free search feature – the latest move that disrupts traditional search. We gather insights from Yext CDO Christian Ward.
Amazon has found its latest conquest: selling cars. This follows its entries into massive new markets such as healthcare, advertising, and cloud computing.
What’s Google’s fate if it has to spin off Chrome? The latest figure to weigh in is Andrew Shotland, whom we interview for his insights.
In this edition of Localogy’s Local Radar series, we examine newly funded companies Numa, Dinii, and AirDoctor.
What’s the difference between personal and personalization? Yext chief data officer and frequent Localogy conference keynoter Christian Ward sees a big difference between the two. Not only that, but one is facing its demise, and the other is primed to flourish. Can you guess which is which?
Neighborly has rolled up several trusted local brands like Mr. Rooter, Molly Maids, and Mosquito Joe for a broad but focused home-services play. We captured the company’s drivers and dynamics at the recent Street Fight Live event.
Foursquare continues to lead the way in a key subset of local media & marketing: location intelligence. It’s een at it for about 15 years, and continues to innovate and advance the state of the art. What’s the latest in its endeavors? We had the chance to catch up with CTO Vikram Gundeti to find out.
Yelp today launched its end-of-year update. And it’s heavy on AI. Specifically, the company is positioning large language models to better connect consumers and local businesses.
In this edition of Localogy’s Local Beats, we examine news and moves from Interpublic Group, Salesforce & OpenAI.
The wait is over for Walmart. The company has just closed its acquisition of TV maker Vizio. The acquisition first made news back in February, but has since been in a holding pattern due to standard federal regulatory approval. Now, Walmart is free to proceed with the all-cash $2.3 billion deal.
The figures are in: Cyber week has reached record consumer spending levels – a positive sign amidst a softened economy. Indeed, several predictions called for a dip in non-essential spending this holiday season. The evidence looks good so far, though there’s still time for declines
In this edition of Localogy’s Local Radar, we examine newly funded companies KiwiBot, Agentio & Ampeco.
AI continues to hold equal parts hype and practical applicability. We got a rare and valuable taste of the latter in a panel discussion at Street Fight Live.
What’s Siri’s fate in the AI age? Signs point to Apple keeping it around and upgrading it to modern LLM standards.
Instagram this week fired the latest shot in the ongoing social mapping wars. Users can now share their locations with friends via direct messages. Once those messages are received and activated, the recipient can see the sender’s live location within Instagram’s mapping feature for up to an hour.
