Chase announced that it’s launching its own media network. Known as Chase Media Solutions it will include inventory within its app, website, and other channels to deliver targeted ads and deals.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
As TikTok fights for its survival in the U.S., it continues to turn to a central lobbying point: supporting SMBs. Now, the TikTok Economic Impact Report 2024, looks to quantify that impact.
Walmart has revealed that its U.S. advertising division Walmart Connect is expanding access to retail media placement to non-endemic brands and marketplace sellers. We examine strategic implications
Hibu has announced that Amazon ads have been added to its SMB-focused digital marketing bundle. First teased back in October and available starting this week, the partnership involves Amazon’s Sponsored Display ads, which are targeted to high-intent Amazon shoppers.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
One of AI’s biggest areas of disruption will be graphic design. As leaders in the space Adobe and Canva are engaged in an AI arms race. We cover their latest moves.
Uberall co-founder and CEO Florian Hübner will pass the CEO baton to Anthony Foy and take over as President. The reason? It’s all about lifecycle and strategic positioning, Hübner told Localogy.
Snapchat has added to its arsenal of marketing formats. On Friday, it launched Sponsored Filters – a simplified flavor of its signature animated lens format. Among other things, this could make them primed for SMBs, a target market Snap continues to pursue.
Earlier this month Bluehost launched Bluehost Cloud, bringing its customers into the world of cloud hosting – advanced form of web hosting that utilizes distributed servers for security, performance, and load balancing.
Marketing powerhouse and publisher R.R. Donnelley & Sons Company (RRD) has announced that it will acquire the digital print and marketing divisions of Vericast. Known specifically as Vericast Digital Marketing & Technology, it includes the company’s wide array of digital publishing assets.
Following the Copilot app (formerly known as Bing Chat) and other logical AI assistant functions across its products (e.g., Office), Microsoft’s latest move is to make it easier to build your own chatbot.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
As Stripe gears up for an IPO on the horizon, it’s signaling a strong position, including lots of cash, and top-line growth. We break down its recent annual letter.
Google has improved its device orientation standard. This takes form in the Fused Orientation Provider (FOP) API used by developers who build mapping functionality in their apps using Google’s underlying mapping technology.
Shoppable content continues to be an ongoing effort at TikTok, which mostly sits under its TikTok Shop program. It recently advanced these efforts with automated product tagging.
Benchmark Bytes is a series that examines Localogy’s original data on SMB tech deployment. Based on its recent Small Business Trends report, each installment drills down on a data excerpt and draws out meaning for Localogy Insider readers.
PayPal has announced its latest move in democratizing mobile payments to SMBs. It has enabled Tap-to-Pay functionality for Venmo and Zettle iOS apps.
Google recently revealed that it will place calls to businesses on your behalf. Meant as a time-saving tool, it will wait on hold for you, then call you when your spot in line finally reaches a live agent.
Will enterprises buy into Apple Vision Pro? We examine a recent survey that takes large and small businesses’ temperature on AVP and immersive marketing opportunities.
