
Study: 92% of Customer Calls Driven by Digital Media
LSA recently released survey results showing the impact digital media was having on consumer purchase decisions. As the survey showed, the majority of consumers’ offline

LSA recently released survey results showing the impact digital media was having on consumer purchase decisions. As the survey showed, the majority of consumers’ offline

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The perfect local SEO

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Top 10 Articles on

Delivering a positive mobile experience to customers has never been more important. Studies continue to show that poor mobile experiences result in businesses and brands

From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments,

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Location Rising: LSA at

Location based marketing is dynamic, complex, exciting and most importantly effective. From the small business market, representing more than 90% of US businesses, to national

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What brands and normals

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What Local Marketers Must

Please join the Local Search Association (LSA) and Acquisio for an exclusive webinar presentation Thursday, July 7 from 2:00 pm – 3:00 pm ET. From the

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Internet Influence over

The overwhelming majority of purchases take place in-stores, yet the Internet is a major influencer of these purchases. Consulting firm Deloitte argued last year that

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Survey: Majority of Consumers’

A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video.

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Future-Proofing Your Content: Rich

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Moz Webinar Replay: How

Yesterday, alongside Moz, LSA hosted a webinar discussing how to measure success in local search and the metrics to pay attention to. Moz Local’s George Freitag explored

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. MarketPlace Discovery: A New

Who brings in more foot traffic: Macy’s or Kohl’s? What day and at what time is there the most foot traffic at Target? Which other

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Consumers Prefer to