Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
MarketPlace Discovery: A New Real-Time Foot Traffic Tool from xAd (June 16, 2016)
LSA Insider: “xAd released a new tool to provide insight into foot traffic behavior for stores and unique points of interest.”
Indoor Location: What’s the Real Opportunity? (Hint: It’s not Coupons) (June 15, 2016)
LSA Insider: “The opportunity with indoor location is improving the customer shopping experience with content, convenience and personalized recommendations.”
Online-To-Offline: Canada Goose Lands In Toronto (June 15, 2016)
GeoMarketing: “But as online-to-offline pioneers like Warby Parker have proved, brick-and-mortar stores are still an asset for successful online brands.”
Why location is the hottest topic in digital marketing right now (June 15, 2016)
Marketing Land: “Location data offer a goldmine of insights that marketers cannot afford to ignore.”
YouTube Starts Producing Free Video Ads for Small Businesses (June 15, 2016)
Variety: “YouTube launched a new program Wednesday to produce free professional video ads for small businesses that commit to spend at least $150 of their ad dollars on YouTube.”
Why Uber, Apple, and Facebook All Want Data From This Startup (June 15, 2016)
Inc: “The company’s location services are about to become a whole lot more accurate.”
