From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q2 2016:
- Infographic: The 2016 State of Small Business Marketing (May 4, 2016)
“LSA put together this infographic in honor of the Small Business Administration’s Small Business Week.” - Local Search Marketing Truths and Trends You Need to Know (May 5, 2016)
“Here are three truths and three trends that are influencing today’s rapidly evolving search environment.” - Alignable Index Shows Most and Least “Trusted” SMB Vendors (April 28, 2016)
“Alignable released its latest “Trust Index” for Q1, driven by net promoter scores which rate and rank 45 SMB-facing brands and vendors and are drawn from a survey of 7,500 SMBs.” - Why Local Listings, Local PPC & Local SEO Should Live Under One Roof (April 28, 2016)
“There is crossover between the three pillars of local search (PPC, SEO, listings management) that suggest they should be managed together.” - Developer Access to iMessage, Siri and Maps: the Local Angle (June 13, 2016)
“Messages, Maps and Siri were all made accessible to developers through new APIs which all have implications for local search/discovery and commerce.” - Signpost Launches First AI-Powered CRM for B2C Businesses (April 25, 2016)
“Signpost doesn’t believe there’s anyone else doing what it’s now doing: artificial intelligence-powered, automated CRM.” - How Do SMBs Come to Trust Local Marketing Providers? (May 4, 2016)
“Here are responses LSA received from SMBs to questions about trust and how they decide to work with marketing providers.” - Data: 34% of SMBs Unsatisfied with Performance of Their Websites (June 9, 2016)
“Roughly one-third (34%) of SMBs with sites are ‘unsatisfied’ with the amount of business they generate.” - Survey: 32% of SMBs Say a Website Is “Irrelevant to Their Business” (April 11, 2016)
“The biggest reasons SMBs still do not have a website is because they think it is not relevant to their business or because it’s too expensive.” - YP Integrates BBB Data from 1.3M Local Businesses (April 13, 2016)
“Yesterday YP announced that they have integrated Better Business Bureau (BBB) ratings within business listings on yp.com and the YP App.”


