Daily News: Top 10 Articles from Q2, Impact of Poor Mobile Experience, Google’s Photo Sharing Update

Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Top 10 Articles on LSA Insider from Q2 2016 (July 7, 2016)
LSA Insider: “Based on article views, shares and comments, here are the top ten most popular posts on LSA Insider from Q2 2016.”

Data: 57% Unlikely to Buy Online from Biz with Poor Mobile Experience (July 7, 2016)
LSA Insider: “Studies continue to show that poor mobile experiences result in businesses and brands being overlooked by customers.”

What Google’s Local Guide Photo Sharing Update Means For Businesses (July 7, 2016)
GeoMarketing: “Google Android can automatically match images on its phones with the exact locations the photos were taken at.”

4 digital marketing tactics for local reach (July 6, 2016)
Marketing Land: “Columnist Megan Hannay reveals four ways to step up your local marketing strategy and find target customers in target regions.”

Share Article...

Follow Us...

Stay ahead of the curve and get the latest on Local straight to your inbox.

By submitting this form, you agree to receive communications from Localogy. You can unsubscribe at any time.

Leave a Reply

Related Resources

vcita : 5 Tips to Navigate AI's Zero-Click Effect

Zero-Click Search in the AI Era: Good News and Bad

One of the most prevalent hot takes in the backlash to AI search is the medium’s tendency to reduce traffic for publishers and website owners. And it stands to reason: answering questions with greater granularity – as opposed to search’s traditional intermediary role – will naturally pre-empt clicks. 

SOCi Data Dive: How Much Does Online Visibility Affect Offline Activity?

Data Dive: How Much Does Online Visibility Affect Offline Activity?

How much does online visibility impact offline foot traffic? SOCi has calculated a .72 correlation between the two. In other words, the strength of local presence for brick-and-mortar retailers correlates to their volume of foot traffic at an average rate of 72 percent. This meaningfully links the two factors.

ChatGPT Ads: High Potential, Low Performance , Growthline research

ChatGPT Ads: High Potential, Low Performance

ChatGPT’s new ad program is one of the most exciting things to happen to the digital marketing world in recent history. But though it has ample potential and piggybacks on a momentous product category, ChatGPT ads continue to feel growing pains. New evidence suggests they have a ways to go.