Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: Consumers Prefer to Shop Online for Books, Electronics, Office Supplies (June 15, 2016)
LSA Insider: “Well over 90 percent of consumer retail purchases happen offline. However clear consumer preferences are emerging by shopping category.”
New survey says Google Maps favored by nearly 70 percent of iPhone users (June 15, 2016)
Search Engine Land: “The survey data seem to contradict statements made by Apple and others about Apple Maps’ dominance on the iPhone.”
What devices can tell us about consumer intent (June 15, 2016)
Mobile Marketer: “81 percent of consumers use more than one device to browse online and that 64 percent rely on more than one device in the evaluation and purchase of a single item.”
Stores Are Not Dead — But Location Matters More Than Size (June 14, 2016)
GeoMarketing: “A physical place is a necessity if your business is going to make money. Plus, even Amazon isn’t perfect.”
Court Upholds Obama’s Net-Neutrality Rules in Win for Google, Netflix (June 14, 2016)
Ad Age: “A federal court upheld net-neutrality regulations designed to ensure an open internet, handing a victory to the Obama administration and a defeat to telephone and cable providers.”
The Six Companies Fueling an Online Ad Crisis (June 9, 2016)
Adweek: “Industry experts have identified six companies that they believe may be selling low-quality, potentially bot-generated traffic.”