Daily News: Online vs. In-Store Shopping Data, iPhone Users Favor Google Maps, Net Neutrality Update
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Consumers Prefer to Shop Online for Books, Electronics, Office Supplies (June 15, 2016) LSA Insider: “Well over 90 percent of consumer retail purchases happen offline. However clear consumer preferences are emerging by shopping […]
Data: Consumers Prefer to Shop Online for Books, Electronics, Office Supplies
Well over 90 percent of consumer retail purchases happen offline. However clear consumer preferences are emerging by shopping category. As the chart shows, consumers show a preference for online over stores for books (68% online), consumer electronics (67% online) and office supplies (51% online). But other shopping categories lean local or are local-dominant. Categories that […]