L24: Booze and Branding; Local Marketing Insights and Strategies
We ended day 2 of L24 with a brief history of America’s alcohol industry from Brandmuscle’s James Morse. This was followed by an engaging discussion
We ended day 2 of L24 with a brief history of America’s alcohol industry from Brandmuscle’s James Morse. This was followed by an engaging discussion
Among several innovations and investments in play, Snap is keen on making its mark with SMB marketing. Using local lenses, Maps and other endemic Snapchat
In E67 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about the looming U.S. TikTok ban and the short
From innovative technologies to data-driven insights, we will explore effective approaches, challenges, and opportunities for leveraging DOOH to reach and resonate with diverse local audiences.
This session featured a deep dive into the world of 1st party data and discovering how to align consumer expectations with business needs. Localogy’s Dan
After 25 years of incremental advances in search, the doors are blown off in the AI era. From organic to paid we look at real-world
AI is on everyone’s mind, but there’s also mass confusion about what it is and where it applies. Our fan-favorite AI expert will break down
Serving large audiences is an exercise in getting to know your customer. How has Torstar elevated its business and survived a challenging publishing environment by
When it comes to AI, there’s a lot of noise out there. And most of it is focused on consumer or large-business endpoints. But what
At L24, Localogy’s Mike Boland interviewed Chad Richard of Yelp (on the company’s 20th anniversary) about what Yelp’s massive corpus of data is telling the
Localogy regularly measures the nature and pace of technology adoption by small businesses. We kicked off this year’s L24 event in Texas with a fresh
Thryv has named former Symantec executive Rees Johnson as its new Chief Product Officer, replacing the recently departed Ryan Cantor. Johnson was most recently the
In E66 of Localogy’s This Week in Local, co-hosts Mike Boland and Charles Laughlin unpack what we learned from future of work startup Read.ai’s recent
Anyone who knows me knows I am not a young man. For me, an avocado green rotary phone on the kitchen wall isn’t weird. Not
In E65 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about extending retail media networks to small businesses. Mike
We noticed a couple of stories over the weekend that are related in a certain significant way. They both tie back to something we wrote
In E64 of Localogy’s This Week in Local podcast, co-hosts Mike Boland and Charles Laughlin talk about some legal and regulatory actions that Big Tech
In E63 of Localogy’s This Week in Local podcast, we talk about an important recent personnel move in the Localogy-verse. And that involves Uberall Co-founder
Read AI, a company that uses artificial intelligence to mine online meeting content for greater organizational efficiency, has raised a $21 million Series A round.
What is the European Union’s Digital Marketing Act? And why does it appear that Apple, Alphabet (e.g., Google), and Meta (e.g., Facebook, Instagram) are about