This session featured a deep dive into the world of 1st party data and discovering how to align consumer expectations with business needs. Localogy’s Dan Hight drew this from Jason Hudak, Foursquare’s SVP and head of engineering. This engaging interview revealed strategies to navigate the changing privacy landscape while maximizing your data assets’s value and maintaining audience trust.

Key Takeaways

Here are just a few key insights that we gleaned from this conversation.

• Privacy is getting more, not less stringent.
• It is now much harder and more expensive to get third-party data. This gives a big advantage to those with first-party data.
• AI will simulate audiences based on small sets of first-party data. 
• “Do not take your eye off the privacy regulation ball.”

Real-world Impacts of a Privacy Evolution

In this session, we will dive deep into the world of 1st party data and discover how to align consumer expectations with business needs. You will learn actionable strategies to navigate the changing privacy landscape. All while maximizing the value of your data assets and maintaining trust with your audience.

Jason Hudak, Foursquare