L24: DOOH: Navigating its Growing Influence in Engaging Local Audiences
From innovative technologies to data-driven insights, we will explore effective approaches, challenges, and opportunities for leveraging DOOH to reach and resonate with diverse local audiences. Join us as we uncover the latest trends, best practices, and future prospects shaping the dynamic intersection of DOOH and local audience targeting. Today’s session on digital-out-of-home transitioned from a […]
L24: The Real-world Impacts of a Privacy Evolution
This session featured a deep dive into the world of 1st party data and discovering how to align consumer expectations with business needs. Localogy’s Dan Hight drew this from Jason Hudak, Foursquare’s SVP and head of engineering. This engaging interview revealed strategies to navigate the changing privacy landscape while maximizing your data assets’s value and […]
L24: Search Transforming
After 25 years of incremental advances in search, the doors are blown off in the AI era. From organic to paid we look at real-world AI changes. On this panel, Localogy’s Mike Boland drew some compelling insights on the recent, rapid evolution of search from Yext’s Christian Ward and Leadzai’s Joao Aroso, Leadzai. Key Takeaways […]
L24: Don’t Blink, it Might Change – What’s New and Next in AI
AI is on everyone’s mind, but there’s also mass confusion about what it is and where it applies. Our fan-favorite AI expert will break down the state of the art in his signature style. Key Takeaways Here are a few highlights that we gleaned from this session. Referencing the “Don’t Blink” theme in his session’s […]
L24: Headline Talk – Brandon Grosvenor, CRO, Torstar
Serving large audiences is an exercise in getting to know your customer. How has Torstar elevated its business and survived a challenging publishing environment by identifying its true customers and engineering its products accordingly? At Localogy’s L24 Conference in Arlington, Texas, Mike Boland sat down for an interview with Torstar Media Chief Revenue Officer Brandon […]
L24: Retail Media, Winning the Last Inch
Retail media networks are all the rage. At a time when retailers are looking to reinvent themselves and diversify revenue, media networks let them monetize physical space in and around their stores. What are strategic drivers and dynamics? Key Takeaways Here are a few key messages or insights that we gleaned from this session. Retailers […]
L24: SERP Summary – Tracking 20M Home Service Keywords
The LSG SERP Summary tracks 20 million U.S. keywords, initially all in the home services category. This session highlights what really changed in these verticals after announced Google algorithm updates and what that could mean for your site. How the composition of local SERPs evolve over time and how rankings stay the same/differ between verticals […]
L24: Beyond Buzzwords — What Does AI Mean for SMBs?
When it comes to AI, there’s a lot of noise out there. And most of it is focused on consumer or large-business endpoints. But what about SMBs? What can AI do for them as a marketing and operational co-pilot? We break it down, with real examples and lessons from AI integrations. Itzik Levy, the founder […]
L24: How Will Closing the Lead Gen Loophole Impact You?
What is the lead-generation loophole and why is it important? We dive into the strategic implications of this little-known piece of federal legislation. Key Takeaways Here are a few key messages or insights that we gleaned from this session. The Telephone Consumer Protection Act (TCPA) of 1991 cracked down on telemarketing to landlines (pre-caller ID). […]
L24: The Current Health of SMBs
At L24, Localogy’s Mike Boland interviewed Chad Richard of Yelp (on the company’s 20th anniversary) about what Yelp’s massive corpus of data is telling the company about the current health of SMBs. Key Takeaways Here are a few key messages or insights that we gleaned from this session. Noting how much Yelp has changed since […]
L24: State of SMB Report – 2024
Localogy regularly measures the nature and pace of technology adoption by small businesses. We kicked off this year’s L24 event in Texas with a fresh data-driven perspective on how small businesses continue to embrace new technologies, in particular SaaS tools, for everything from acquiring customers to accepting payments. Key Takeaways Localogy analyst Mike Boland shared […]