YouTube’s Made-On event involved several creator-facing updates to YouTube Studio, including lots of generative AI, as you can imagine. But what stuck out most to us was marketing and commerce tools.
Here’s a quick look at the top stories in Local, Hibu acquires RevLocal, Spotzer partners with Adplorer, YouTube forms deal with Shopify, and Instagram’s social mapping
YouTube has formed a deal with Shopify to make more content shoppable. There are already lots of products promoted on YouTube – some of which are shoppable – but the latest brings greater ability to click and buy on the spot.
Instagram, YouTube, TikTok, influencer marketing… Which are ascendant, and which are so yesterday in social media in 2024 and beyond? Which platforms are we not talking about, but should be? A power panel of social media thought leaders unpacks it all.
The Seattle-based digital marketing firm Evocalize announced this week that it is expanding its capabilities into the Google Display Network and YouTube. The company said
The digital advertising platform MatchCraft announced today that it now supports YouTube Video Ads. This fills out the platform’s existing ability to support search, display,
Digital media continues to get more shoppable. The latest updates have emerged over the past week from YouTube and Pinterest specifically. We examine the drivers & dynamics.
Social media and creator platforms are less about innovation and more about replication these days. TikTok begat Reels. And then it begat Spotlight, Or something
A year ago, Local Search Association’s (LSA’s) Greg Sterling discussed the big marketing opportunity most small and medium-sized business (SMBs) and marketing vendors miss: video.
Understanding what makes video content successful is critical for any media organization that is looking to develop an online video strategy. With 300 hours of
