Yahoo Reengineers Content and Agency Efforts
agency

Yahoo Reengineers Content and Agency Efforts

Yahoo announced that it has appointed former Twitch, Spotify, and Apple executive Jeff Rossi to oversee the company’s agency efforts. Rossi brings 20 years of experience in strategic marketing and agency partnerships for these iconic brands and several others. 

M&A

Yahoo’s Next Era Begins

After several roller-coaster years under various owners, Yahoo officially starts its next era. PE firm Apollo Global Management announced the completed acquisition of the company from Verizon.

Local Search

7 Steps for Effective A/B Ad Testing

An often overlooked aspect of ad optimization, A/B testing is a way of comparing two versions of the same ad to gauge their performance. One

Members

Mobile’s Here. Now What?

Please join LSA and Yahoo for an exclusive webinar presentation next Thursday, February 26 from 2 pm – 3 pm EST. Yahoo’s Faith Murphy is