Klarna

Klarna Joins the Visual-Search Competitive Mix

Klarna is now part of the gradually thickening visual search competitive field. This has implications for Klarna and its business evolution, as well as the visual search subsector. We examine drivers & dynamics.

google
Augmented reality

Google Lens Gets a Boost

Google has taken the latest step in this campaign to introduce Google Lens to the world at scale: its desktop homepage. You can now find the Google lens logo on Google’s homepage, right next to the voice search icon

Etsy

There’s a New Visual Search Player in Town: Etsy

Etsy has advanced its ability to unearth rare treasures by adding a visual search feature. Joining the ranks of Google Lens, Snap Scan, and Pinterest Lens, it offers shoppers the ability to find products using their camera instead of their keyboard.

Augmented reality

Google ‘Multisearch Near Me’ Blends Local & Visual

Google’s new “Multisearch Near Me” l lets users search using visuals (image files or live camera feed) to launch local searches for similar items. We’re talking clothes (retail) or food (restaurants). We dive in.

Google

Google Upgrades Live View AR Navigation, Part II

Just weeks after upgrades to its Live View AR navigation feature, Google has unveiled more enhancements. Users can now see graphical overlays for business details on local storefronts that they encounter on their routes. We break it down.