3D Mapping

Are 3D Cities the Next Horizon in Local Search?

3D mapping was accelerated last week with a new developer tool from Here Technologies. It provides 3D mapping data for 75 cities for developers to overlay various data, such as places. Will this jumpstart new local search apps?

revive

Will ‘Office as a Service’ Accelerate in 2021?

One promising category of productivity and communications software is what we call “office as a service.” As enterprises continue to formalize systems for post-covid “hybrid” remote work, OaaS will come out of the woodwork to meet the moment.

revive

Can Digital Gifting Help SMBs Resuscitate Cash Flow?

Uptown Network launched a digital gift-giving format for restaurants. It lets them offer gift cards that feature AR-enabled opening experiences. The goal is to infuse the interactivity and personal touch that’s lost in lockdowns.

Augmented reality

GameStop Gamifies Foot Traffic

Pokemon Go’s local advertising program lets businesses — SMB or otherwise — pay to designate their locations as gyms and Pokéstops. This can drive meaningful foot traffic, as Game Stop hopes in its latest campaign. What’s the lesson for SMBs?

LocalAgency

Square Accelerates Self-Serve Restaurant Mobile Ordering

Square this week announced a new program for restaurants that lets diners view menus, order, and pay from their smartphones. Activated by QR codes on restaurant signage it could support social distancing and give diners more confidence.

social distancing

Does Contact Tracing Need a Third Dimension?

Tech Vision is Localogy’s series that spotlights emerging tech. Running semi-weekly, it reports on new technologies that Localogy analysts track, including strategic implications for local commerce.

Augmented reality

Frontdoor Makes AR Free for Home Service Pros

Tech Vision is Localogy’s series that spotlights emerging tech. Running semi-weekly, it reports on new technologies that Localogy analysts track, including strategic implications for local commerce.

Augmented reality

Can AR Help Office Workers Socially Distance?

Tech Vision is LSA’s series that spotlights emerging tech. Running semi-weekly, it reports on new technologies that LSA analysts track, including strategic implications for local commerce.