Street Fight Live took place a few weeks ago in Los Angeles, and we’ve examined various sessions & talks here on Localogy Insider. To cap off that coverage, what were the show’s overarching themes, threads, and takeaways? There were many, but we’ve picked three that stood out most to us.
ChatGPTs new shopping functionality lets users research and buy products without leaving the app. Now the program is emboldened with the addition of Walmart. We examine strategic implications.
There’s no question that the rise of AI is having an impact on traditional search. This was the topic of a talk at Street Fight LIve, including quantitative analysis of the current search landscape, and strategies for businesses to navigate it.
Franchise marketing continues to be a double-edged sword. It presents challenges that exceed standard challenges of local marketing & commerce. But when done right, franchise brands have a natural advantage in local markets. This was the topic of a panel at last week’s Street Fight Live event.
Feed-based social media and out-of-home media (basically billboards), are strange bedfellows. Though they embody traditional and new media, respectively, TikTok has brought together this odd couple in elegant ways, including using TikTok posts as creative content for out-of-home screens.
One of the many things being disrupted by AI is the creator economy. And like other sectors vulnerable to that disruption and displacement, the high-level advice is to stop complaining and lean into it. It’s coming either way, so creators – and marketers that utilize them – should figure out ways to leverage it.
AI continues to hold equal parts hype and practical applicability. We got a rare and valuable taste of the latter in a panel discussion at Street Fight Live.
There’s lots of talk about Meta’s AI integrations in its ad creation and campaign workflows. But we rarely get a glimpse into how those integrations and infusions are happening. Last week at Street Fight Live, we were given just that. Meta’s Brody Karmenzind presented all the ways AI enters the picture.
Street Fight Live takeaways are many and we’ll be drilling down into sessions, themes, and ah-ha moments in the coming weeks. For now, here are easily-digestible top takeaways. And just for fun, we’ve also captured several zingers and one-liners, which flowed freely from the stage in Meta’s Chicago event space.
After several years off the scene, Street Fight events are back, starting tomorrow in Chicago. We’ll be there to absorb vibes & insights.
