Localized influencer network Hummingbirds has announced a $10 million seed round that includes existing and new investors like Allos Ventures and M25 Fund. This brings the company’s funding to date to $14.4 million by our count, and comes less than a year after its last funding round of $3.3 million.
Yext’s publisher network just got bigger… and a bit more lively. TikTok has officially been added, giving Yext customers a way to automatically sync their business details to the social app.
The latest figures show that Instagram is seeing some declines in
both the creator/content level and on ad dollars that the app is attracting. Both are obviously important as one drives the other. We break it down.
Yext has announced the official release of Yext Social – a social media management tool meant for multi-location (MULO) brands to manage their social presence.
As social media evolves and the landscape shifts, questions continue to swirl about what platforms and features perform best. Tiger Pistol ran an experiment to settle the discussion.
Instagram is adjusting its ranking algorithms to better surface relevant content. And in the process, it’s creating a more level playing field for SMBs and small creators who otherwise get drowned out by big brands and influencers.
Known as The Ultimate Guide to Vertical Video Advertising, Tiger Pistol’s new playbook is a sort of PSA that walks through tactics and best practices for social video strategies.
As TikTok fights for its survival in the U.S., it continues to turn to a central lobbying point: supporting SMBs. Now, the TikTok Economic Impact Report 2024, looks to quantify that impact.
Snapchat has added to its arsenal of marketing formats. On Friday, it launched Sponsored Filters – a simplified flavor of its signature animated lens format. Among other things, this could make them primed for SMBs, a target market Snap continues to pursue.
Shoppable content continues to be an ongoing effort at TikTok, which mostly sits under its TikTok Shop program. It recently advanced these efforts with automated product tagging.
There’s now another place where you can create TikTok videos: Adobe Express. Creation workflows for the viral app are directly integrated into the ubiquitous design software, the companies announced today.
It’s no secret that Elon’s master plan is to evolve X into a super app, or as he puts it “the everything app.” This week, the latest domino fell. X laid out its 2024 road map, which includes integrating peer-to-peer (P2P) payments.
Meta has enlisted some of its execs and partners to weigh in on the technology that will shape 2024. Unsurprisingly, the list maps to Meta products. And one of them is WhatsApp. What will be the fate of conversational commerce in 2024?
How is the social media industry positioned today, who’s leading in usage and market share, and what networks have the most momentum? A new Pew survey of U.S. teenagers helps answer some of these questions.
A little over two months after reaching 5 million paid users, Snapchat+ has crossed another key milestone: $20 million in monthly revenue. What are lessons and takeaways for subscription revenue models?
The latest Elon-based fiasco has intersected with the Localogy-verse. X has proclaimed that one of the ways it will resolve the revenue gap from its recent F-bomb-ladden advertiser exodus is to pursue ad dollars from the long-tail SMB segment.
Fulfilling a move that Elon Musk has telegraphed for months, the Twitter brand is gone, and X now lives there. How does this track to his explicit ambitions to build the ‘everything app?’
We’re back now with the latest TikTok SMB Showdow. In the spirit of “showing rather than telling,” this series previews our favorite TikToks from worldwide SMBs, and what makes them successful.
We’re back now with the latest TikTok SMB Showdow. In the spirit of “showing rather than telling,” this series previews our favorite TikToks from worldwide SMBs, and what makes them successful.
Earlier this week, we examined a new TikTok feature that offers an easy-to-use sounds library for SMBs to add dimension to their creations. As part
