To validate TikTok’s ongoing growth trajectory, its latest milestone came in its Q1 dominance. Sensor Tower reports it was the most downloaded mobile app globally, to the tune of 175 million downloads. We examine.
Instagram has expanded its pilot product tagging feature to everyone in the U.S. This lets Instagram users, influencers, and creators tag products in their posts to share credit in any resulting commerce.
Shopify joins the link-in-bio competitive field with its own offering, known as Linkpop. It’s a simple landing page that lets creators and merchants display their wares in a low-friction way. And because it’s Shopify, it’s all about products. We examine.
Snap is the latest company to push the idea of a “real-world metaverse.” It has announced Custom Landmarkers, which opens up its Landmarkers feature to AR creators and businesses. How will this help it achieve scale?
TikTok this week made a rather sizable update to its core media format: longer videos. It has raised its maximum video length from 3 to 10 minutes. We examine the what, why and how.
We’ve tracked two new developments around Snap Maps in the past few weeks. The first involves a partnership with Ticketmaster to match users with upcoming events in their area. The second is a new “buddy system” for sharing location with friends.
Twitter this week completed the sale of MoPub, the ad-tech company it acquired in 2013. Could this be emblematic of the state of digital advertising, including a privacy-driven shift to all-things first party? We examine.
TikTok took another step towards eCommerce this week with its new Seller app. It provides a mobile hub for sellers to run their stores including everything from managing inventory to tracking performance. We examine.
One of the many macro trends we continue to track at Localogy is privacy reform’s bottom-line impact on Facebook’s business. Despite the media coverage that
Snap’s latest move is the My Places feature on Snap Map. This brings more structure to Snap Map’s existing local discovery use case by positioning 30 million SMBs with more formal interactivity in the map experience. We unpack strategic takeaways.
Reputation (formerly Reputation.com) has made an acquisition designed to strengthen its social media management capabilities. The company will acquire Nuvi, a customer experience platform best
